ROI
Articles Tagged ROI:
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Infegy Atlas: Intelligent Answers from Social Media
Missing from much of the research I view online is the context of the statistics provided. The statistics are misleading (often on purpose) and based upon windows of ideal circumstances or unusual events. However, they're shared anyways. Case in point,…
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Putting Your CMO in Charge of Marketing Technology Pays Off!
A new study by the Chief Marketing Officer (CMO) Council and Tealium shows that business and marketing performance improvements are directly related to having a formal roadmap for managing digital marketing technologies and integrating the data produced from multiplying customer…
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How to Measure the Return on Investment of Social Media
We've discussed the challenges of measuring social media ROI in the past - and some of the limitations of what you can measure and how impactful social media marketing can be. That's not to say some of the social media…
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Here’s How to Optimize Your Blog for Content Marketing
No matter what kind of content you're creating, your blog should be the central hub for all things content marketing. But how do you make sure that central nervous system is set up for success? Luckily, there are some simple tweaks…
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How to Score the Winning Goal in the E-Commerce Game
While in the World Cup there can only one winner, many companies can experience success in the game of e-Commerce. There are proven tactics that have helped retailers score. Baynote shows you how to field the best players and a…
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Tracking Content Marketing ROI for Dummies
The folks at Uberflip have taken a comprehensive how-to on calculating your content marketing return on investment , and put it into this uber cool infographic. The popularity of content marketing is undeniable. According to the Content Marketing Institute ,…
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The Blurry Lines of Marketing Return on Investment
Yesterday, I did a session at Social Media Marketing World called How to Shift From Growing Followers to Producing Results With Social Media . I'm often a contrarian to the advice that's continually pushed in this industry... even leaning a…
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Right On Interactive: A Disrupter in Marketing Automation
When it comes to marketing automation, the industry is truly split. There are low-end solutions that require you to match their processes in order to be successful. These aren't inexpensive... many cost thousands of dollars per month and basically require…
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The Benefits of Affiliate Marketing
Affiliate marketing has been a game-changer in online advertising and sales. It operates on a simple yet effective premise: leveraging the networks of individuals or companies (affiliates) to promote products or services in exchange for a commission on sales or…
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How B2B Sales Has Changed
This infographic from Maximize Social Media beautifully lays out the advantage of inbound marketing as part of your overall sales process. It's unfortunate, though, that they choose to pit one strategy against the other rather than providing how most B2B…
