ROI

Articles Tagged ROI:

  • Advertising TechnologyBenefits of Affiliate Marketing

    The Benefits of Affiliate Marketing

    Affiliate marketing has been a game-changer in online advertising and sales. It operates on a simple yet effective premise: leveraging the networks of individuals or companies (affiliates) to promote products or services in exchange for a commission on sales or leads generated. This infographic outlines several compelling benefits that make affiliate marketing a lucrative strategy for businesses seeking to expand…

  • Content Marketinghow b2b sales has changed

    How B2B Sales Has Changed

    This infographic from Maximize Social Media beautifully lays out the advantage of inbound marketing as part of your overall sales process. It’s unfortunate, though, that they choose to pit one strategy against the other rather than providing how most B2B companies are combining the two strategies. By combining an inbound and outbound approach to B2B sales, you can capture and…

  • Email Marketing & AutomationLifecycle Marketing

    The Ecosystem of Lifecycle Marketing: A Detailed Analysis

    Lead generation and conversion have become paramount in today’s fast-paced, hyper-competitive business landscape. Customer loyalties are increasingly fleeting, making it crucial for businesses to understand the intricacies of the lifecycle marketing ecosystem. This article delves into the key insights provided by the infographic to shed light on this vital aspect of sales and marketing. Lead Generation and Conversion Generating and…

  • Analytics & Testingfacebook twitter roi

    Determining Facebook and Twitter ROI

    I’m not sure I agree with the title of this infographic from InventHelp since it doesn’t actually educate one on how to determine the literal return on investment. More so, it’s a great infographic that shows where marketers should look for a return on investment by leveraging Facebook and Twitter. Within the infographic, a method of looking at the change…

  • Social Media & Influencer MarketingGary Vaynerchuk Keynote: Social media ROI and Retention

    10 Takeaways From Gary Vaynerchuk’s Speech On Customer Retention and the ROI of Social Media

    I’m not sure I’ve heard a speech that more closely matched the way we work with our customers. Like many of the other folks I respect in the online marketing industry, Gary Vaynerchuk isn’t just blowing smoke with theory… he’s aggressively applied, tested, and fine-tuned his approaches to online marketing – and succeeded. This is a matter-of-fact style speech (warning:…

  • E-commerce and Retailcost website testing

    Costs of Website Testing

    Monetate has put out an informative infographic on what to think about and how to justify the expense of a website testing tool. It’s a comprehensive look at the challenges, costs, impact, direct costs, indirect costs and opportunities that website testing can provide. The near century-old financial estimate known as Total Cost of Ownership (TC)) can help determine direct and…

  • Marketing InfographicsTop 20 Marketing Automation

    Top 20 Marketing Automation Solutions

    Marketing automation is becoming a conversation we’re having with clients more and more each week. Today we discussed HubSpot (used by a customer), Act-On (which we implemented for two of our customers) and Optify with a client and I was just talking to the team last week about their success. It’s important to note that there’s really not one marketing…

  • Paid and Organic Search MarketingLong-tail keywords and SEO ROI

    Long-Tail Keywords: Don’t Just Focus on the Tip of the SEO Iceberg

    One of the SEO companies used to have a photo of an iceberg on their homepage. I love the analogy of an iceberg regarding search engine optimization. A recent conversation with a client regarding their ROI on SEO held some concerns that they only got a handful of unique visitors in the last year for the keyword phrase we were…

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