Saas
Articles Tagged saas:
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Mastering Freemium Conversion Means Getting Serious About Product Analytics
Whether you’re talking Rollercoaster Tycoon or Dropbox, freemium offerings continue to be a common way to attract new users to consumer and enterprise software products alike. Once onboarded to the free platform, some users will eventually convert to paid plans,…
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Salesforce: Unlock Global B2B Growth With AI-Powered Commerce
B2B companies today face increasing pressure to deliver seamless, scalable, and personalized purchasing experiences for increasingly digital-first buyers. Whether it’s meeting global customer needs, managing complex catalogs, or launching tailored storefronts faster than ever, traditional platforms can leave businesses struggling…
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What’s the Best Time to Send Your Emails? Including Industry!
Email send times can significantly impact the open and click-through rates of the batch email campaigns your business is sending to subscribers. If you're sending out millions of emails, send time optimization can increase engagement by a couple of percent,…
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Software as a Service (SaaS) Churn Rate Statistics for 2020
We’ve all heard of Salesforce , HubSpot , or Intuit Mailchimp . They have truly ushered in the era of increasing SaaS growth . Software-as-a-service ( SaaS ), simply put, is when users avail the software on a subscription basis. With…
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6 Steps to Get Customer Data Platform (CDP) Buy-in With Your C-Suite
It would be easy to assume that in the current frighteningly uncertain era, CxOs aren’t ready to make major investments in data-driven marketing and company operations. But surprisingly, they’re still interested, and it might be because they were already expecting…
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Soundtrap: Create Your Guest-Driven Podcast in the Cloud
If you've ever wanted to create a podcast and bring guests on, you know how difficult it can be. I currently use Zoom to do this since they offer a multi-track option when recording... ensuring that I can edit each…
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MetaCX: Manage Customer Lifecycles Collaboratively With Outcome-Based Selling
Over a decade ago, I worked with some incredible talent in the SaaS industry - including working as a product manager for Scott McCorkle and many years as an integration consultant working with Dave Duke. Scott was a relentless innovator…
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PartnerStack: Manage Your Affiliates, Resellers, and Partners
Our world is digital, and more relationships and engagements are happening online than ever before. Even traditional companies are moving their sales, service, and engagements online. It's truly the new normal since the pandemic and lockdowns. Word-of-mouth ( WOM )…
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The Ultimate Tech Stack for High-Performing Marketers
Software is eating the world . Marc Andreessen, 2011 In many ways, Andreessen was right. Think about how many software tools you use daily. A single smartphone can have hundreds of software applications on it. And that’s just one small device…
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Prioritizing User Privacy in Platform Development and Licensing: A Guide for Leaders in Marketing and Technology
Digital privacy concerns are at the forefront of consumers' minds. Whether you're a solutions provider, MarTech professional, or business... we all play a pivotal role in shaping the ethical landscape of platform development as it concerns privacy. As our industries…