We’ve been working with several customers where local search visitors are critical to the acquisition of new customers. While we work on their site to ensure it’s geographically targeted, it’s also critical that we work on their Google Business Listing. Why You Must Maintain a Google Business Listing Google search engine results pages are broken up into 3 components: Google Ads – companies bidding on primary ad spots at the top and bottom of the
Sometimes marketers can’t see the forest for the trees. As search engine optimization has gained so much attention the past decade, I’ve noticed that many marketers focus so much on rank and subsequent organic traffic, they forget the step that actually occurs in between. Search engines are absolutely critical to every business’ ability to drive users with intent to the page on your site that feeds the intent to your product or service. And meta
We’re helping an enterprise client right now with implementing a new WordPress site. They’re a multi-location, multi-language business and have had some poor results with regard to search over recent years. When we were planning their new site, we identified a few issues: Archives – they had several sites in the last decade with a demonstrable difference in their site’s URL structure. When we tested old page links, they were 404’d on their latest site.
Companies spend a ton of time seeing if they’re ranking on search and developing amazing content and sites that drive conversions. But a key strategy often missed is how they can enhance their entry on a search engine result page. Whether you’re ranking or not only matters if the search user is compelled to actually click through. While a great title, meta description, and permalink can improve those chances… adding rich snippets to your site
It’s now been eight years since I’ve pushed my clients to incorporate rich snippets into their online stores, websites, and blogs. Google search engine results pages had become living, breathing, dynamic, personalized pages for you to find the information you need… largely thanks to visual enhancements they’ve made to the search engine result page using structured data provided by publishers. Those enhancements include: Direct Answer Boxes with short, instantaneous answers, lists, carousels, or tables that