User Generated Content
Articles Tagged user generated content:
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Infographic: How to Mix Up Your Content Marketing
I enjoyed this infographic from JBH and the story and imagery it produces as you think about content. 77% of marketers now utilize content marketing and 69% of brands create more content than they did a year ago. And just as everyone has a taste for their favorite cocktail, it’s important to remember that your audience is diverse – with…
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Scary… The Average Halloween Fan Is Planning To Spend Over $100 This Year!
For the first time ever, per-person spending for Halloween will top $100. This year, each of the top spending categories – candy, decorations, costumes, and greeting cards will see significant increases, not just over last year’s numbers, but also over 2019 spending numbers.The Shelf, 021 Halloween Spending, Sales, Stats, and Trends Halloween Statistics Are UP! Last year, less than half…
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30+ Instagram Story Examples and Case Studies
When Instagram introduced Stories in 2016, taking inspiration from Snapchat’s successful format, few could have predicted its transformative impact on social media marketing. The feature, which allows users to share ephemeral content that disappears after 24 hours, quickly became a powerful tool for businesses seeking to connect with their audiences more authentically and engagingly. Instagram Stories has become an essential…
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Why You Need to Invest in Product Videos on Your E-commerce Site
Product videos offer e-retailers a creative way of demonstrating their products while also allowing customers a chance to view products in action. By 2021, it’s estimated that 82% of all internet traffic will be made up of video consumption. One way eCommerce businesses can get ahead of this is by creating product videos. Statistics that Encourage Product Videos for Your…
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ROBO: How Today’s Shoppers Research Online and Buy Offline
The phenomenon known as Research Online, Buy Offline (ROBO) has emerged as a significant force shaping consumer behavior. While e-commerce continues to grow, it’s crucial to recognize that 90% of consumer purchases still occur in physical retail outlets. This statistic underscores the enduring importance of brick-and-mortar stores, even as online influences play an increasingly pivotal role in the shopping journey.…
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How to Harness User-Generated Content Without Being Sued
User-generated images have become a valuable asset for marketers and media brands, providing some of most engaging and cost effective content for campaigns– unless of course it results in multimillion dollar lawsuit. Each year, several brands learn this the hard way. In 2013, a photographer sued BuzzFeed for $3.6 million after discovering the site had used one of his Flickr…
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How to Fuel Sales with Curated Social Content
We don’t try to kid ourselves that we’re the best source of marketing and marketing technology across the Internet. We have great relationships with other sites and we promote many of our colleagues who have written amazing content over the years. We don’t look at every site as a competitor, we instead view them as resources for our audience. As…
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#Atomicchat: User-Generated Content
If you follow me on Twitter, we had a fantastic chat session with the folks at Atomic Reach speaking about User Generated Content (UGC). Here are the highlights and key takeaways from #AtomicChat Twitter chat, hosted every Monday night at 9pm EST/ 8pm CST/ 6pm PST. Follow @Atomic_Reach for all your content marketing updates! Short for user-generated content, UGC is…
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How to Get Fans Creating and Sharing Content for You
We just shared how LinkedIn was utilizing storytelling and user stories to increase it’s brand marketing efforts and up pops this infographic from Neil Patel – How to Get Fans Creating and Sharing Content for You. The infographic walks through both the benefits and the evidence of user-generated content (UGC) strategies. Not only would user-generated content save you money, but…
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Using Digital Asset Management to Streamline Social Promotion
We have two clients right now that have millions of customers nationwide. The pressure to scale a social media strategy that promotes, reacts and responds to that size of network is no small undertaking – and truly impossible without the use of workflow and automation. What businesses don’t realize is that the curation and workflow tools to simplify the ability…
