Marketing Tools
Each of these pages and posts provide an interactive, free marketing tool for you to utilize on Martech Zone
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Strikingly: Build A Personal Website, Small Business Site, or Online Store in Minutes
There are many people in the digital marketing industry that promote content management or e-commerce platforms simply because they have experience in deploying them. I'm definitely not knocking those agencies, designers, or consultants for executing what they do well and…
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Formidable: Build Forms, Calculators, Surveys, Payment Forms, Event Registrations, And More For WordPress
At Martech Zone and with our agency, we've deployed a WordPress Form Plugin that's easy to use and has extensive integration capabilities. While we've used the plugin for over a decade, we've noticed that it is quite bloated with script…
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Understanding Address Parsing, Standardization, and Delivery Verification APIs
A key offering that many of our clients appreciate is our trackable direct mail. With a dynamic QR code, we can identify every direct mail recipient who uses their smartphone to open a call-to-action (CTA), whether by dialing a phone…
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Camtasia: The Easiest Screen Recording and Video Editing Software For Your Business
Whether you're looking to create interactive software demos, training videos, or tutorials, utilizing desktop software is almost a must. Editing, publishing, and converting video files requires plenty of hardware and memory... so online platforms aren't typically an option. Some video…
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Vyond: Build Your Own Animated Videos With This Video Animation Studio
I've helped several companies develop their video strategies over the years and animated video explainer videos are an amazing piece of content that can be used to concisely and thoroughly explain your products, services, and solutions, as well as differentiate…
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What Is Marketing Content Management (MCM)? Use Cases and Examples
It takes a lot to run successful marketing campaigns today. They involve myriad marketing activities and content that need to be managed. For this, flawless internal coordination is required. Moreover, you need to be in the right place at the…
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How A Composable Technology Stack Can Turbocharge Enterprise Agility
We are living through an unprecedented time of great change and upheaval. A global pandemic and geopolitical tensions have led to tremendous uncertainty for many businesses across virtually every industry vertical. There is an increased need for enterprise agility and…
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Otter: Real-Time Meeting & Podcast Transcription With Highlights
This week, I was attending a video conference call using Zoom . In the chat window, I noticed that there was a link inserted in the chat window by an application, Otter . When I clicked on the link, I…
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Customer.io: Automated Marketing Messages that Convert
You’ve got your customer acquisition funnel dialed in. Your retention strategy is all plotted out. And you’ve got a warehouse full of customer data. So why aren’t enough people converting, and where’s all that churn coming from? Chances are, your…
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How Industry Collaboration Is Improving Cloud Migration For All
How much does your business spend on cloud infrastructure? Cloud end-user spending will top $500 billion this year, growing 20% from 2021, with infrastructure as a service ( IaaS ), desktop as a service ( DaaS ), and platform as…
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Web.com: How To Get Your Small Business or Online Store Up And Running Online Without Breaking the Bank
Marketing consultants and agencies tend to work with businesses that have enough revenue where they see the opportunity to invest in platforms and services. Having started multiple companies in the last couple of decades, I know how difficult it is…
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How to Check, Remove, and Prevent Malware from Your WordPress Site
This week was pretty busy. One of the non-profits that I know found themselves in quite a predicament - their WordPress site was infected with malware. The site was hacked, and scripts were executed on visitors that did two different…
