Marketing Tools
Each of these pages and posts provide an interactive, free marketing tool for you to utilize on Martech Zone
-
StoreConnect: A Salesforce-Native eCommerce Solution for Small and Medium-Sized Businesses
While e-commerce has always been the future, it is now more important than ever. The world has changed into a place of uncertainty, caution, and social distance, emphasizing many advantages of eCommerce for both businesses and consumers. Global e-commerce has…
-
Integrately: How To Integrate Salesforce Marketing Cloud With WordPress Using Elementor Forms
As Salesforce consultants, a problem that we continuously see in our space is the development and upkeep costs of integrating third-party sites and applications with Marketing Cloud . While we do a lot of integration and automation development on behalf…
-
Add a Responsive Image Rotator Widget To Your Site On Any Platform
Many years ago, I was disappointed to find out there wasn't a simple way to rotate images in WordPress so I developed an Image Rotator Widget Plugin for WordPress . Over the years, though, WordPress advanced its capabilities and a…
-
Three Ways Marketing Agencies Are Innovating and Growing Value With Their Clients
Digital marketing is one of the fastest-evolving industries. Driven by economic instability and fast-emerging technology, it changes yearly. Is your marketing agency keeping up with all those changes, or are you providing the same service you did ten years ago?…
-
Clearbit’s Weekly Visitor Report: Know Who’s Visiting Your Website, Convert The Ones That Matter
Having a detailed, qualitative understanding of your website traffic is essential to building effective, data-driven B2B marketing campaigns. Knowing who your visitors are, where they are on the campaign journey, and how likely they are to buy makes it possible…
-
Placeit: Build Your Product Mockup With The Largest Photo and Video Library Online For Digital Mockups
Not every marketing department can afford a photoshoot of users holding a mobile phone with their app or at a desk navigating their SaaS platform. The answer, of course, is to download a mockup and then superimpose a screenshot from…
-
BuzzSumo: Research Content Engagement and Performance by Topic, Domain, And Influencer
If you're a long-time reader of Martech Zone, you know that I'm a huge advocate of building a high-quality content library of articles. The tired and old strategy of mass producing tons of average content isn't worth the investment. I…
-
Why PreSales Is Poised To Own The Buyer Experience: An Inside Look At Vivun
Imagine there was no Salesforce for Sales teams, Atlassian for developers, or Marketo for marketing people. That’s essentially what the situation was for PreSales teams just a few years ago: this extraordinarily important, strategic group of people didn’t have a…
-
The Best WordPress SEO Plugin: Rank Math
Virtually every WordPress client and just about everything prospect that we look at utilizes Yoast's WordPress SEO plugin to manage key elements for search engine optimization ( SEO ). Aside from the free plugin, Yoast offers an array of specialty…
-
WP Migrate: The Easiest Way To Separate A Single Site Away From WordPress Multisite
One of our clients grew to a point that their company separated from their parent company. At issue was that the parent company was managing all of their subbrands via WordPress Multisite . What is WordPress Multisite? WordPress Multisite is…
-
Friendbuy: Drive ROI With Smarter Loyalty and Referral Tools
Customer acquisition costs are rising, competition in e-commerce is fierce, and retaining customers has never been more critical. Many brands find themselves spending heavily on ads, only to see diminishing returns, as customer churn erodes their profitability. To achieve sustainable…
-
How To Drive More Traffic And Conversions From Social Media
Social media is a great way to generate traffic and brand awareness, but it is not easy to convert visitors into leads or generate instant conversions. Social media platforms are tough for marketing inherently because people use them to get…
