Marketing Tools
Each of these pages and posts provide an interactive, free marketing tool for you to utilize on Martech Zone
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3 Unique Industry Digital Marketing Tips
There’s no question that digital marketing is a powerful beast — and one helluva fickle beast at that. As much as we’d all like to assume that digital marketing is basically the same no matter what, it’s most definitely not,…
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The Problem with Project Management Software
Sometimes, I wonder if folks who develop project management solutions (PMS) use them. Within the marketing space, project management software is a must - keeping track of ads, posts, videos, whitepapers, use case scenarios, and other projects is a huge…
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SoapUI: The Developer’s Tool for Testing and Visualizing APIs
Whenever I meet with a good friend, I hear about a new tool that makes life easier. I had coffee with David Grigsby, a .NET integration expert who works for DocuSign. David and I discussed SOAP versus REST APIs (that's…
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SlideDog: Transform Your Windows PowerPoint Presentations into Interactive Experiences
Presenters across industries face the same challenge: keeping their audience engaged while switching seamlessly between different media types. Traditional tools often fall short when combining content like PowerPoint slides, videos, PDFs , or live polls into one smooth presentation experience.…
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Ticksy: Simple, Inexpensive SaaS Customer Support
In our interview with Formstack on Friday, we discussed how great apps continue to hit the market, offering inexpensive solutions that can grow with your business. As I was writing to a developer on an issue we had with his…
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Stop Building Crappy Software – Integrated Software Still Wins
Here is something internal CIO's and your internal tech teams don't want you to know: the 18-month software implementation that just cost you $500K - $1MM could be done a hell of a lot cheaper...and should be. They are building…
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Dig Deeper Into Your Survey Results: Cross Tab and Filter Analysis
I’m a big proponent of using online surveys to understand your customers better and make more strategic business decisions. You can get a lot of insight from a simple survey, especially when you know something about creating and analyzing it.…
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Cisco: The Power of In-Person Meetings
A couple of years ago, we met with some of the board at Cisco via Telepresence, and it was nothing short of amazing. Speaking to someone full-size and face-to-face has incredible value. The folks at Cisco agree and have put…
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Without the Right Tools…
Years ago, I grabbed dinner with my friend Adam Small. After catching up, we decided to see a 3D movie. The theater was packed, the previews ended, the lights dimmed—and then the immersive experience abruptly stalled. A man somewhere behind…
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OSX Preview Bug: Shrink an Image to 16 Terabytes?
Apple Preview is a built-in application on macOS designed for viewing and interacting with various file types, primarily images and PDFs. It is a versatile tool offering features extending beyond simple file viewing, making it valuable for personal and professional…
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How To Add A Media Player to Your Site Easily with Wimpy Player
A few of our clients needed a friendly media player for their sites that was simple to implement I was looking for a modern audio player that would work across browsers and devices. I found Wimpy Player , an incredibly…
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In the Next 25 Years, My Predictions
It's fun to think about the future and what it might bring. Here's a collection of my predictions... Computer monitors will be flexible, light, wide, and inexpensive. Primarily made of plastics, the manufacturing processes will get cheaper and cheaper. The…
