Analytics & Testing
Analytics and testing are essential components of any successful digital marketing strategy. By leveraging tools and platforms that provide valuable insights into user behavior, businesses can make data-driven decisions to optimize their websites, campaigns, and overall customer experience. Key subtopics within analytics and testing include web analytics (GA4), A/B testing (A/B Testing), multivariate testing, conversion rate optimization (CRO), and user experience (UX) monitoring. Implementing a robust analytics and testing framework can help you identify areas for improvement, measure the impact of your marketing efforts, and ultimately drive better business results. Dive into the articles below to discover how analytics and testing can help you take your marketing to the next level.
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The World of Social Media Monitoring and Analytics
The first bit of data on this infographic is pretty fascinating... the growth of the analytics tool market. In my opinion, it points to a couple issues. First is that we're all still seeking better tools to report and monitor…
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How Are You Doing Compared to 400 Other Marketers?
We've been having some incredible meetings with an enterprise company recently. They have all the challenges you can think of - a small team, enterprise structure, franchises, ecommerce... the works. Over time, they've evolved with their small team to a…
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The Playbook for B2B Online Marketing
This is a fantastic infographic on the strategies of every successful business-to-business ( B2B ) online system. As we work with our customers, this is relatively close to our engagements' overall look and feel. Simply doing B2B online marketing is…
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How to Score the Winning Goal in the E-Commerce Game
While in the World Cup there can only one winner, many companies can experience success in the game of e-Commerce. There are proven tactics that have helped retailers score. Baynote shows you how to field the best players and a…
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Is Marketing Really Changing Radically?
This infographic pulls together some great results from a Accenture's CMO Insights of 2014 , but I'm afraid that it opens with a dramatic title that's misrepresented. It states: 78% of Respondents Agree that marketing is expected to undergo radical…
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Rant: The “P” Word
Great marketers enjoy talking about Return on Investment . Yesterday, I attended a meeting with a real estate company who had some challenges with their web strategy. Their brochure site wasn't driving too many leads and they were spending quite…
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The Art and Science of Content Marketing
While much of what we write for companies are thought leadership pieces, answering frequently asked questions, and customer stories - one type of content stands out. Whether it's a blog post, an infographic, a whitepaper or even a video, the…
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Optimized Marketing: Why You Should Align Brand Segmentation to Activation & Reporting
With high volumes of data created across multiple marketing channels, brands are challenged to organize and activate the right data assets to maximize cross-channel performance. You must align your brand segmentation with digital activation and reporting to understand better your…
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Content Marketing: The Game
Content Marketing is not rocket science, but it does require some research, skill and strategy to maximize the benefits. At its base, we ensure our clients are writing relevant, recent and frequent content about topics of interest. We ensure that…
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Postacumen: Competitive Analysis for Facebook Pages
Where does your brand rank in on Facebook with regard to your competitors? What are the types of content and images that your competitors are sharing that are driving engagement to their brand instead of yours? When is the community…