Analytics & Testing
Analytics and testing are essential components of any successful digital marketing strategy. By leveraging tools and platforms that provide valuable insights into user behavior, businesses can make data-driven decisions to optimize their websites, campaigns, and overall customer experience. Key subtopics within analytics and testing include web analytics (GA4), A/B testing (A/B Testing), multivariate testing, conversion rate optimization (CRO), and user experience (UX) monitoring. Implementing a robust analytics and testing framework can help you identify areas for improvement, measure the impact of your marketing efforts, and ultimately drive better business results. Dive into the articles below to discover how analytics and testing can help you take your marketing to the next level.
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61.5% of Your Traffic is NOT Human
Last March, Incapsula published a study that showed the majority of website traffic (51%) was generated by non-human entities , 60% of which were clearly malicious. Bad news... bot traffic is up and up tremendously. In fact, up to 61.5%…
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GoSquared: Real-Time Analytics and Data
If you haven't heard of GoSquared , it's already running on over 30,000 websites! GoSquared markets itself as the simplest, easiest to use analytics ever. Not only do they aim to take visualization of analytics data to the next level,…
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Seth Godin is Wrong About Numbers
As I was reading a blog post on a site, I came across a quote from Seth Godin. There was no link to the post, so I had to verify it on my own. Sure enough, Seth had said it…
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Designing the Optimal Marketing Organization.
In a conversation with my friend and colleague Joe Chernov , VP Marketing at Kinvey we were exchanging some of the most asked questions we both received within our teams and from peers in the industry. With Joe being the…
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Video Vital Statistics for B2B Marketers
This may be the most entertaining and well-balanced video infographic that I've watched on B2B Marketing . While the statistics were compiled over a year ago, it paints very clear picture on how buying behaviors have changed in business to…
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The 4 Steps to Social Media Marketing
One of Stephen Covey's The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change is to Begin with the End in Mind . This infographic from BigThunk and Number 8 Communications does just that - recognizing that you…
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Appboy: Understand, Test and Engage Mobile Users
The mobile ecosystem has exploded to over 1 million apps in the last three years . Companies are struggling with high user acquisition costs and low retention rates. Less than 60% of mobile apps provide a positive return on investment.…
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Customer ESP: How Predictive Analytics and Marketing Automation Are Transforming Business
Buyer behavior is evolving faster than ever, leaving companies scrambling to keep pace. Traditional approaches to understanding customer needs often relied on gut instinct, broad campaigns, and guesswork. Today, predictive analytics combined with marketing automation has emerged as a decisive…
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Your Marketing Platforms Are Not as Accurate As You Think
Many people don't realize the limitations of analytics and marketing platforms in measuring unique visitors. Most of these platforms measure a visitor by placing a cookie , a small file that is referred to each time a visitor returns to…
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Free Ebook: Listen Up! Social Listening for Smarter Business
Do they really like you? It’s not so hard to find out these days. Social listening is arguably the most significant technology to hit marketing since social media itself. Those of us with a traditional marketing background remember the days…