Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Marketing Infographics
What Are The Types Of The Web (Dark, Deep, Surface, & Clear)?
We don’t often discuss online security or the Dark Web. While companies did a good job of securing their internal networks, working from home has opened up businesses to additional threats of intrusion and hacking. 20% of companies stated they faced a security breach as a result of a remote worker. Enduring from home: COVID-19’s impact on business security Cybersecurity…
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Marketing & Sales Videos
How Will Deepfake Technology Impact Marketing?
If you haven’t tried it yet, perhaps the mobile app I’ve been having the most fun with this year is Reface. The mobile application allows you to take your face and replace the face of anyone in another photo or video within their database. Why Is It Called Deepfake? Deepfake is a combination of the terms Deep Learning and Fake.…
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Advertising Technology
Audiomob: Ring In The New Year’s Sales With In-Game Audio Ads
Audio ads provide an effective, highly targeted, and brand-safe way for brands to cut through the noise and boost their sales in the New Year. The rise of audio advertising is relatively new in the industry outside of radio but is already creating a huge buzz. Amongst the clamor, audio ads in mobile games are carving out their platform; disrupting…
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Marketing Tools
How To Do A Complete SEO Audit
What are the basic elements of an SEO Audit? This article and infographic provides a beginner with the technical aspects of auditing your site.
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E-commerce and Retail
Omnisend: An Easy-to-use Platform for E-commerce Email & SMS Marketing Automation
One of the most exciting advancements in marketing automation this year, in my opinion, has been the advancement of affordable solutions to automate your e-commerce marketing. Traditional marketing automation platforms have to be integrated and then each campaign developed over time – the implementations can take weeks or months before you can start seeing revenue. Now, these new platforms don’t…
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Mobile Marketing, Messaging, and Apps
AMP: What are Accelerated Mobile Pages? And Don’t Forget To Implement Analytics
This last month I’ve been working with a client that’s seen a noticeable decline in organic search traffic over the last year. We’ve fixed quite a few issues with the site that could impact rankings; however, I was missing one key factor in reviewing their analytics – Accelerated Mobile Pages (AMP). What is AMP? With responsive websites becoming the norm,…