Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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HypeAuditor: Your Influencer Marketing Stack For Instagram, YouTube, TikTok, or Twitch
Over the last few years, I've really ramped up my affiliate and influencer marketing initiatives. I'm quite selective in working with brands - ensuring that the reputation that I've built doesn't get tarnished while setting expectations with the brands on…
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How Can Contextual Advertising Help Us Prepare for a Cookieless Future?
Google recently announced that it is delaying its plans to phase out third-party cookies in the Chrome browser until 2023, a year later than it originally planned. However, while the announcement may feel like a backward step in the battle…
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The Return on Investment (ROI) of Marketing Automation Platforms
Next year, Marketing Automation turns 30! Yep, you read that right. And while it seems like this now ubiquitous technology is young enough to still have pimples, the reality is that the marketing automation platform ( MAP ) is now…
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Artificial Intelligence (AI) And The Revolution Of Digital Marketing
Digital marketing is the core of every ecommerce business . It’s used to bring in sales, increase brand awareness, and reach new customers. However, today’s market is saturated, and e-commerce businesses must work hard to beat the competition. Not only…
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How To Track Elementor Form Submissions in Google Analytics Events using JQuery
I've been working on a client WordPress site for the last few weeks that has quite a few complexities. They are using WordPress with an integration to ActiveCampaign for nurturing leads and a Zapier integration to Zendesk Sell via Elementor…
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Storytelling versus Corporate Speak
Many years back I was certified in a hiring process called Targeted Selection . One of the keys to the interview process with a new candidate was asking open-ended questions that required the candidate to tell a story . The…
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B2B Content Marketing Trends
The pandemic substantially disrupted consumer marketing trends as businesses adjusted to government actions taken to attempt to prevent the rapid spread of COVID-19. As conferences were shut down, B2B buyers moved online for content and virtual resources to assist them…
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Universal Analytics Behavior Reports: More Useful Than You Realize!
Google Analytics provides us with a multitude of important data for improving our web performance. Unfortunately, we don't always possess the extra time to study this data and turn it into something useful. Most of us need an easier and…
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7 Signs You Do Not Need An Ad Server
Most ad tech providers will try to convince you that you need an ad server, especially if you’re a high-volume ad network because that is what they are trying to sell. It is a powerful piece of software and can…
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Moqups: Plan, Design, Prototype, and Collaborate With Wireframes and Detailed Mockups
One of the really enjoyable and fulfilling jobs that I had was working as a product manager for an enterprise SaaS platform. People underestimate the process required to successfully plan, design, prototype, and collaborate on the most minor user interface…
