Martech Zone

Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.

  • customer support channels

    How to Choose the Best Channels for Your Customer Support Strategy

    With the advent of business ratings, online reviews, and social media, your company's customer support efforts are now integral to your brand's reputation and your customer experience online. It doesn't matter how great your marketing efforts are if your support…

  • Technology

    7 Ways Technology Could Destroy Your Brand

    This week, I was on site doing a digital marketing workshop for a global brand. The workshop was and facilitated by me and co-developed in part with Butler University and the amazing educator that's full-time within the organization. When we…

  • Backlinking Outreach Strategy

    How to Save a Struggling Content-Led Link Building Campaign

    Google’s algorithm is changing with time and due to this companies are enforced to re-think on their  SEO strategies . One of the crucial actions for increasing ranking is content-led link building campaign. You might have faced a situation where your…

  • ePrivacy Regulation

    ePR is Breaking Marketing… in Europe

    GDPR was introduced in May 2018 and it was good. Well, that’s a stretch. The skies didn’t fall in and everybody went about their day. Some more uninterrupted than others. Why? Because it ensured freely given, specific, informed, and unambiguous consent was now…

  • Netpeak Software

    Netpeak Checker: SEO Bulk Research on Root Domains and Pages

    Yesterday, I met with a mentoring program that asked me to assist them in training their students in search engine optimization. The first question I asked was: What do you think SEO is? It's an important question because the answer…

  • OWOX BI End-to-End Analytics

    How End-to-End Analytics Helps Businesses

    End-to-end analytics is not just beautiful reports and graphics. The ability to track each client's path, from the first touchpoint to regular purchases, can help businesses reduce the cost of ineffective and overvalued advertising channels, increase ROI , and assess…

  • Senior Citizen Mobile and Internet Usage Statistics

    Senior Citizen Mobile and Internet Usage Statistics

    The narrative that seniors are technologically inept is rapidly becoming outdated. From a mere 14% at the turn of the century, internet usage among seniors has skyrocketed, with two-thirds of those 65 and over regularly accessing the internet in the…

  • zoom h6 as audio input to mevo

    How to Use Your Zoom H6 as the Audio Interface to a Mevo

    Sometimes, the lack of documentation on websites is frustrating and requires much trial and error before you get something working correctly. One of my clients is the largest data center in the Midwest, and they lead the country in certifications.…

  • What are the top strategies for SaaS Platforms to Grow?

    What are the Top Strategies for SaaS Platforms to Grow?

    What’s your number one focus as a SaaS company? Growth, of course. Skyrocketing success is expected from you. It’s vital to your long-term survival:  Even if a software company is growing at 60% annually, its chances of becoming a multibillion-dollar…

  • wpreset: Reasons To Reset Your WordPress Site

    6 Reasons for Resetting your WordPress Blog

    WP Reset is a plugin that lets you reset your site completely or partially, with changes only to specific blog sections. The full reset is self-explanatory, removing all posts, pages, custom post types, comments, media entries, and users.  The action…

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