Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
-
How to Measure the ROI of Your Video Marketing Campaigns
Video production is one of those marketing strategies that’s often under-rated when it comes to ROI. A compelling video can provide the authority and sincerity that humanizes your brand and pushes your prospects to a purchase decision. Here are some…
-
Pinegrow: A Stunning Desktop Editor with WordPress Integration
Creating modern websites has never been more demanding. Developers and designers face increasing complexity — from mastering responsive frameworks to navigating between visual mockups and production-ready code. While cloud-based website builders often prioritize ease over flexibility, professional web developers need…
-
Epson LightScene: Interactive Retail Experiences with Digital Projection
The retail experience will consistently outperform the online experience. Even with the addition of augmented and virtual reality, consumers may buy online… but still love to experience a product. It’s why retail establishments have transformed themselves over the last decade…
-
BrightTALK Benchmark Report: Best Practices for Promoting Your Webinar
BrightTALK, which has been publishing webinar benchmark data since 2010, analyzed more than 14,000 webinars, 300 million emails, feed and social promotions, and a total of 1.2 million hours of engagement from the past year. This annual report helps B2B…
-
VisCircle: Advance Your E-commerce Product Pages with 3D Technology
Technology innovations have been a boon to our society and too many fields and industries in many ways. One e-commerce innovation has been the use of 3D technology. A limitation of the web (at this point) is the ability to…
-
Mobile Marketing: See The True Potential With These Examples
Mobile marketing – it is something that you may have heard of, but, quite possibly, are leaving on the back burner for now. After all, there are so many different channels available for businesses, isn’t mobile marketing one that can…
-
Validity: Data Integrity Tools for Your CRM Administration
As a marketer, there’s nothing more frustrating and time-consuming than having to deal with moving data and the associated data integrity issues. Validity is comprised of software services and solutions that help enterprises know where they stand with their data…