Martech Zone

Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.

  • Conversions

    Five Surefire Ways to Boost Your Social Media Conversions

    It goes without saying that the most efficient way to reach out and create an emotional connection with potential clients is through social media. One can find billions of users on various social media platforms; it would be such a…

  • Video Marketing Return on Investment

    How to Measure the ROI of Your Video Marketing Campaigns

    Video production is one of those marketing strategies that’s often under-rated when it comes to ROI. A compelling video can provide the authority and sincerity that humanizes your brand and pushes your prospects to a purchase decision. Here are some…

  • Building a StoryBrand: 7 Desires Your Prospect Depends On

    Building a StoryBrand: The 7 Desires Your Prospect Depends On

    I participated in a marketing ideation meeting alongside a consultancy known for developing roadmaps for high-tech companies. As the roadmaps were created, I was impressed with the unique and differentiated paths the team came up with. However, I was also…

  • pinegrow web editor prototyping wordpress

    Pinegrow: A Stunning Desktop Editor with WordPress Integration

    Creating modern websites has never been more demanding. Developers and designers face increasing complexity — from mastering responsive frameworks to navigating between visual mockups and production-ready code. While cloud-based website builders often prioritize ease over flexibility, professional web developers need…

  • Epson: Lightscene Laser Projector

    Epson LightScene: Interactive Retail Experiences with Digital Projection

    The retail experience will consistently outperform the online experience. Even with the addition of augmented and virtual reality, consumers may buy online… but still love to experience a product. It’s why retail establishments have transformed themselves over the last decade…

  • Brighttalk Webinar Report

    BrightTALK Benchmark Report: Best Practices for Promoting Your Webinar

    BrightTALK, which has been publishing webinar benchmark data since 2010, analyzed more than 14,000 webinars, 300 million emails, feed and social promotions, and a total of 1.2 million hours of engagement from the past year. This annual report helps B2B…

  • VisCircle 3D Ecommerce Imaging

    VisCircle: Advance Your E-commerce Product Pages with 3D Technology

    Technology innovations have been a boon to our society and too many fields and industries in many ways. One e-commerce innovation has been the use of 3D technology. A limitation of the web (at this point) is the ability to…

  • Mobile Marketing Examples Infographic

    Mobile Marketing: See The True Potential With These Examples

    Mobile marketing – it is something that you may have heard of, but, quite possibly, are leaving on the back burner for now. After all, there are so many different channels available for businesses, isn’t mobile marketing one that can…

  • Why GDPR is Good

    Why GDPR Is Good for Digital Advertising

    A broad legislative mandate called the General Data Protection Regulation, or GDPR, came into effect May 25th, 2018. The deadline had many digital advertising players scrambling and many more worried. GDPR will exact a toll and bring about change, but…

  • Validity

    Validity: Data Integrity Tools for Your CRM Administration

    As a marketer, there’s nothing more frustrating and time-consuming than having to deal with moving data and the associated data integrity issues. Validity is comprised of software services and solutions that help enterprises know where they stand with their data…

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