Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Content Marketing
Why Use Drupal?
I recently ask What is Drupal? as a way to introduce Drupal. The next question that comes to mind is “Should I use Drupal?” This is a great question. Many times you see a technology and something about it prompts you to think about using it. In the case of Drupal you may have heard that some pretty mainstream websites are…
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Social Media & Influencer Marketing
When is the FTC Going to Cash In on Celebrity Endorsements?
The warnings from the Federal Trade Commission (FTC) have been sent, more than 90 direct emails to marketers and their influencers, including actors and musicians like Kendall Jenner, Emily Ratajkowski, Hailey Baldwin, Sofia Vergara, Lindsay Lohan, Sophia Bush, Zendaya Coleman, Jennifer Lopez, Luke Bryan, and Sean Combs. We’ve written about disclosure before, but I’m still amazed at the number of…
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Artificial Intelligence
Dell EMC World: 10 Terms Transforming Information Technology
Wow, what a couple weeks! If you’ve noticed I haven’t been writing as frequently, it’s because I made one heck of a trip out to Dell EMC World where Mark Schaefer and I had the honor of interviewing the leadership across Dell Technology companies for their Luminaries podcast. To put this conference into perspective, I walked 4.8 miles the first…
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Marketing Infographics
Agile Marketing: 5 Advantages Over Traditional Marketing Processes
Agile marketing is a methodology that integrates the principles of agile software development into the marketing function, emphasizing flexibility, customer-centricity, collaboration, and data-driven iteration. It allows marketing teams to move faster, respond more accurately to market changes, and improve outcomes over time through continuous feedback and refinement. The origins of agile marketing can be traced back to growing dissatisfaction with…
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Marketing Tools
Vectr: A Free Alternative to Adobe Illustrator
Vectr is a free and very intuitive vector graphics editor app for web and desktop. Vectr has a very low learning curve making graphic design accessible to anyone. Vectr is going to remain free forever with no strings attached. What’s the difference between Vector and Raster Graphics? Vector-based images are made of lines and paths to create an image. They…
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Marketing Infographics
Video Marketing Statistics That You May Not Have Known!
Whether it’s social videos, daily stories, real-time videos, or any other video strategy, we live in a world where more video content is produced and consumed than ever in history. Of course, that’s both a great opportunity and an enormous challenge because a lot of video content is being produced and never actually seen. This infographic from Website Builder.org.uk reveals…
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Content Marketing
5 Tips on Writing Marketing Content that Drives Business Value
Creating compelling marketing copy comes down to providing value for your fans. This doesn’t happen overnight. In fact, writing marketing content that will be meaningful and impactful for a diverse audience is a huge task. These five tips provide a strategic starting point for newbies while providing deeper wisdom for the more experienced folks. Tip #1: Start With The End…