Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
- E-commerce and Retail
5 Proven Times to Send Your Automated Emails
We’re huge fans of automated emails. Companies don’t often have the resources to touch each prospect or customer on a frequent basis, so automated emails can have a dramatic impact on your ability to communicate and nurture both your leads and customers. Emma has done a fantastic job in pulling together this infographic on the top 5 most effective automated…
- Sales Enablement, Automation, and Performance
Azuqua: Eliminate Your Silos and Connect Cloud and SaaS Applications
Kate Legett, VP and principal analyst at Forrester in a September 2015 blog post wrote in her post, CRM is Fragmenting. It’s A Controversial Topic: Keep customer experience front and center of your company. Make sure that you are supporting your customers through their end to end journey with easy, effective, enjoyable engagement, even when the customer’s journey crosses technology platforms. The…
- Content Marketing
12 Ideas to Differentiate Your Content Marketing
I love the fact that our readers stick with us even though we don’t get too wildly creative. Curating and publishing a ton of infographics helps differentiate our publication from others out there – but we’ve not gone too far beyond that. Our podcast interviews series with marketing leaders is one effort. Most of the reason we stick to concise…
- Analytics & Testing
Measuring Customer Engagement Real-Time via Voice Behavior Analytics
We just wrote about the importance of response times and the opportunity for your sales or customer service team to respond… and discussed the quality of their response as well. What if you could actually measure the impact of your conversations with your customers? It’s possible with Cogito Dialog. Cogito Dialog improves customer service agent performance by presenting them with…
- E-commerce and Retail
Ecommerce Personalization Solutions Require These 4 Strategies
When marketers discuss e-commerce personalization, they typically talk about one or two features but miss all the opportunities to create a unique and individualized shopping experience for their visitor. Online retailers who have implemented all 4 features – like Disney, Uniqlo, Converse and O’Neill – are seeing the incredible results: 70% increase in e-commerce visitor engagement 300% increase in revenue…
- Analytics & Testing
Building Your Business Through Listening Online
We’re on site in Tennessee with a company we’re assisting through a strategic branding partner, Thaddeus Rex. Wonder Laboratories is an American company that manufactures and distributes nutritional supplements and vitamins. Wonder Laboratories has been around for over 25 years – starting with catalog sales and now moving online. The venture is a personal one for the owners of the…
- Email Marketing & Automation
Automated Email Marketing and its Effectiveness
You may have noticed that we have a drip program on inbound marketing that you can sign up on our site (look for the green slide in form). The results of that automated email marketing campaign are incredible – over 3,000 subscribers have signed up with very, very few unsubscribes. And we never even converted the emails to a beautiful…
- E-commerce and Retail
Holiday Marketing Tips for Retail and Ecommerce
It’s no surprise that 78% of shoppers will be researching their next purchase online, but what is a surprise how many retailers and e-commerce companies are leaving their online presence out of the equation. One of those missing elements is Pinterest – the leading social network for gift inspiration. In the last 15 years, 75% of retail growth has been…
- Marketing & Sales Videos
Do You Have a Home Page Video? Should You?
I recently came across the State of Video 2015 report from Crayon, a site that mentions it has the most comprehensive collection of marketing designs on the web. The 50-page research report focused primarily on detailed breakdowns of which companies use video, whether they used free hosting platforms like YouTube or paid platforms like Wistia or Vimeo, and which industries…
- Content Marketing
Consumer Data You Should Be Tracking in Your Interactive Content
While we can all, for the most part, agree that interactive content isn’t anything “new,” advances in marketing technology have made interactive content all the more useful to one’s marketing efforts. Most types of interactive content allow brands to collect copious amounts of information on consumers — information that can be used to better cater to consumer needs and help…
