Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
- Analytics & Testing
Water Torture – An Analytics Analogy Goes a Bridge Too Far
Data, like water, comes in many forms. The human mind has evolved to filter out most of the data that comes our way because there’s simply so much of it. When you open your eyes and ears, data is everywhere. The color of the wall, the sound of the air conditioning and the smell of your neighbor’s coffee are treated…
- E-commerce and Retail
Will the Buy Button Help Social Media Attribution and ROI?
Buy buttons are the hot new trend in social media, but they aren’t gaining much traction. In fact, an Invesp survey found that social commerce sales made up only 5% of online retail revenue in 2015. Many social sites still struggle to gain customer trust, so platforms will need to prove that they’re more than just socially savvy to win…
- Marketing & Sales Videos
Graava: An Intelligent Video Camera that Automatically Edits
In 2012 Bruno Gregory was hit by a car while riding his bike. The driver left the seen but Bruno was able to identify and get the driver convicted because he had a camera that recorded the event. The next year, he came up with the idea of utilizing sensors and machine learning to develop a camera that automatically only…
- E-commerce and Retail
Atmospheric Marketing and Why Retail Profits May Depend On It
With all the sites and tools available on the web, why don’t we all just find the lowest price on every product and go buy it? While many consumers or businesses do just that, most people don’t. I’ve shared online that a few years ago, I switched from driving a Ford to a Cadillac. A Ford dealership once annoyed me…
- Marketing Infographics
How a Lack of Social Response is Hurting Your Business
We’ve already quantified the business impact of poor customer service with regard to social media. What about simply responding? Did you know that 7 out of 8 social messages directed at brands go unanswered within 72 hours? Compound that with the fact there’s been a 21% increase in messages to brands globally (18% in the United States) and we’ve got…
- Advertising Technology
UpSnap: Affordable Mobile, Local, and Geographically Targeted Advertising
UpSnap offers a mobile advertising network offering more than one billion impressions per month. And through their partnerships with some of the biggest sites, they are able to display ads on third-party networks at a rate of more than 100 billion impressions monthly. UpSnap enables you to target customers who are near your business. Once your campaign goes live, UpSnap…
- Marketing & Sales Videos
7 Videos You Should be Producing to Increase Marketing Results
60 per cent of site visitors will watch a video first before reading the text on your site, landing page, or social channel. Want to increase engagement with your social network or web visitors? Produce some great videos to target and share with your audience(s). Salesforce has put together this great infographic with specifics on 7 places to incorporate videos…
- Advertising Technology
Specle: Integrated Advertising System for Digital Publishing
Niche publications still continue to drive highly targeted content to distinct groups. While pay-per-click, affiliate and banner ad systems continue to dominate the market for their simple ordering process and low cost per lead, they also typically get a low click and conversion rate. Because they’re inexpensive, they can still reap incredible rewards and have a solid return on investment…
- Analytics & Testing
The Impact of Cross-Device Journeys and Real-Time Personalization
Are you tired of the terms omnichannel and customer journey yet? You better not be, because the evidence is becoming absolutely clear that these are critical terms in today’s marketing ecosystem. What is Omnichannel Marketing? Omnichannel marketing is the use of a variety of channels to market to prospects and customers. Channels may include one or more media or devices…
- E-commerce and Retail
Go Big with a Triggered Email Strategy to Drive Sky-High ROI
Triggered emails are a great way to engage customers and drive sales, but misconceptions about what constitutes a trigger and how to implement them keep some marketers from taking full advantage of the tactic. What is a Triggered Email? At its most basic level, a trigger is an automated response, like an auto-generated birthday greeting from Google. This leads some…
