Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Azuqua: Eliminate Your Silos and Connect Cloud and SaaS Applications
Kate Legett, VP and principal analyst at Forrester in a September 2015 blog post wrote in her post, CRM is Fragmenting. It's A Controversial Topic : Keep customer experience front and center of your company. Make sure that you are supporting…
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12 Ideas to Differentiate Your Content Marketing
I love the fact that our readers stick with us even though we don't get too wildly creative. Curating and publishing a ton of infographics helps differentiate our publication from others out there - but we've not gone too far…
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Measuring Customer Engagement Real-Time via Voice Behavior Analytics
We just wrote about the importance of response times and the opportunity for your sales or customer service team to respond... and discussed the quality of their response as well. What if you could actually measure the impact of your…
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Ecommerce Personalization Solutions Require These 4 Strategies
When marketers discuss e-commerce personalization , they typically talk about one or two features but miss all the opportunities to create a unique and individualized shopping experience for their visitor. Online retailers who have implemented all 4 features - like…
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Building Your Business Through Listening Online
We're on site in Tennessee with a company we're assisting through a strategic branding partner, Thaddeus Rex . Wonder Laboratories is an American company that manufactures and distributes nutritional supplements and vitamins. Wonder Laboratories has been around for over 25…
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Automated Email Marketing and its Effectiveness
You may have noticed that we have a drip program on inbound marketing that you can sign up on our site (look for the green slide in form). The results of that automated email marketing campaign are incredible - over…
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Holiday Marketing Tips for Retail and Ecommerce
It's no surprise that 78% of shoppers will be researching their next purchase online, but what is a surprise how many retailers and e-commerce companies are leaving their online presence out of the equation. One of those missing elements is…
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Do You Have a Home Page Video? Should You?
I recently came across the State of Video 2015 report from Crayon , a site that mentions it has the most comprehensive collection of marketing designs on the web. The 50-page research report focused primarily on detailed breakdowns of which…
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Consumer Data You Should Be Tracking in Your Interactive Content
While we can all, for the most part, agree that interactive content isn't anything "new," advances in marketing technology have made interactive content all the more useful to one's marketing efforts. Most types of interactive content allow brands to collect…
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Torchlite: Digital Marketing with a Collaborative Economy Solution
By now, you’ve probably come across this quote from Tom Goodwin , senior vice president of strategy and innovation at Havas Media: Uber, the world’s largest taxi company, owns no vehicles. Facebook, the world’s most popular media owner, creates no…
