Martech Zone

Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.

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    Are You Working with a Domain Registrar or a Reseller?

    Since we work with investors quite a bit, they sometimes ask us to do some tasks outside of the norm for an agency. One investor that we work with hires us periodically to handle their domain purchases. It works well…

  • b2b email bounce rates

    Don’t Blame the B2B (Email) Messenger

    One of our clients asked today if they should migrate to another email service provider off of the service they’re using. We asked why and they stated that they received an 11% hard bounce rate on the emails they had…

  • buzzoole profile

    Buzzoole: Execute Campaigns with Brand Advocates and Influencers

    Buzzoole is a campaign management tool that you can utilize to invite influencers and brand advocates to promote specific and detailed campaigns, then measure the impact of the campaign through their interface. The advocates you select can also exchange the…

  • stop saying this

    I Wish Marketers Would Stop Saying This…

    Jenn and I visited the headquarters of Genesys this week and got to sit down their their digital marketing team and one of the questions that popped up was if we ever put an infographic behind a registration. We quickly…

  • mysql performance

    5 Signs You’re Outgrowing Your MySQL Database

    The data management landscape is complex and quickly evolving. Nothing emphasizes this evolution more than the emergence of ‘super apps’ — or applications that process millions of user interactions per second. Factor in Big Data and the cloud, and it…

  • email spam folder mistakes

    5 Mistakes that Could Get Your Email in the Spam Folder

    If there’s one part of my job that continues to make me beat my head up against the wall, it’s email deliverability. We continue to grow an engaged list of email subscribers but geesh, ISPs are ridiculous. In businesses, one…

  • exit intent strategies

    PLEASE DON’T GO: Three Exit Intent Tactics That Won’t Annoy Your Visitors

    Exit intent technology (What is it?). Digital marketing’s version of KC and The Sunshine Band’s Please Don’t Go. We’ve proven over and over through A/B testing that using exit intent technology to trigger an overlay can be an extremely effective…

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