Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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The Rise of Mobile Advertising
Over 1 million iOS and Android devices activated everyday! There’s a reason why we spend so much time focused on Mobile Marketing. It’s not the sheer numbers, either. Behavior of consumers and businesses are changing – we read our email…
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Small Business Social Media Usage and Results
CrowdSPRING has published this infographic on small business social media habits. When I first saw the stats on usage, I was a bit taken aback at how low usage stats are for small business. Take a deeper look and I…
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66% of Facebook Users LIKE the New Changes!
It’s not a scientific survey of any sort… just a SurveyMonkey online survey of readers and followers of Martech Zone. However, judging by the response, you folks like the changes that Facebook has implemented. There’s still a third of folks…
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Facebook is a Frat House, Google+ a Sorority
I’ve finally found a near-perfect analogy for Facebook and Google+, and really for all things social media marketing. Facebook is a frat house, and Google+ a sorority. Both the male and female sides of the Greek system have several aspects…
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D&B360 Makes CRM Workflow More Powerful
Dun & Bradstreet has long been the gold standard of quality business data. I’ve been working on and off with D&B for over 20 years. D&B has a cloud-based solution, D&B360, that provides access online directly to D&B’s data. D&B360…
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An E-commerce Plugin For WordPress: WooCommerce
If you haven’t had the chance yet to work with WooThemes, a fantastic theming membership for WordPress themes, you should. They do some amazing work. We had a developer package with them for quite a while before we started building…
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Does Facebook Work for Small Business?
A recent survey of small business owners was conducted to discover how businesses are using Facebook pages. The results show that, while only half of respondents use the social network, a significant number of users report increased revenue as a…
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Event Planning and Marketing Blueprint
When I think back on some of the incredible events I’ve attended – Webtrend’s Engage, ExactTarget’s Connections, Social Media Marketing World, and BlogWorld Expo – I’m always blown away by the number of moving parts and how seamlessly these organizations…
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We Are All Weird
As soon as I saw that there were only limited copies of We Are All Weird out for sale, I knew I had to order a copy. This is Seth Godin’s latest book and it’s a fabulous little manifesto. From…
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7 Lessons Learned in Promoting Your Writing
We were excited to book Jo-Anne Vandermeulen on our podcast but about 20 minutes in, our Internet access went down and we had to discontinue the show. It was disappointing since we were really getting great advice from Jo-Anne. Jo-Anne…
