Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Content Marketing
It’s the Most Wonderful Zeitgeist of the Year
It's with great anticipation that I await the yearly arrival of the Google Zeitgeist. Not just because I get to say it a lot, but also because it’s a fantastic yearly treat to look into the state of search from the past year.
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Analytics & Testing
Aw, Heck. I Guess I’ll Start A Marketing Business!
What do you get when you mix a high unemployment rate with a highly educated (some say over-educated) society? Consultants, of course. Lots of them. After all, if you’ve been in corporate marketing for 25 years where you were fortunate enough to have your employer pay for you to become a “master of business administration” just before they stopped paying you altogether… who…
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Social Media & Influencer Marketing
Maybe You’re Just Not Good at This
Every once in a while you’re blessed by someone who takes the time to thank you after you do a speech. I joke with folks who tell me how great a session was by letting them know I’ve never been good at ballet. It always gets a chuckle, but there’s a story behind it. I actually do love to dance.…
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Mobile Marketing, Messaging, and Apps
The Death of the Agency of Record
The landscape is morphing for agencies. In the last week, I’ve been on no less than 5 sales calls where the prospect already had a service provider, were choosing a provider, or already had an agency. We were hired by one company to increase their search engine ranking. After reviewing their site for under a minute, I let them know…
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Social Media & Influencer Marketing
The Dangerous Lure of Avoiding the Social Web
I was thinking about naming this post, Why Jonathan Salem Baskin is Wrong… but I actually agree with him on many points in his post, The Dangerous Lure of the Social Web. I agree, for instance, that social media gurus often try to push businesses into leveraging the media without fully understanding the culture or resources at the company they’re…
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Content Marketing
Facebook Small Business Survey Results
Roundpeg is focused on small business. So, while I am always intrigued with what larger companies are doing, my business depends on my understanding of what small business owners do, think, want and need. And because of that focus, we have launched a series of studies to understand how small businesses ( 1 – 25 employees) used social media. While there…
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Content Marketing
Corporate Blogging: The Rap Song
We love SeanieMic, a parody rapper that’s done a ton of fantastic cuts. His songs have made it viral all over the web, so we asked him to spit some rhymze about our book, Corporate Blogging for Dummies. Seanie nailed it! With nothing but an autographed copy of the book in his hand, we raised a beer and a few…
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Content Marketing
Blue Yeti: A Versatile, Affordable Microphone That’s Ideal for Conferences, Interviews, Streaming, and Podcasting
Online content creation has exploded in recent years, with conferences, streaming, and podcasting becoming increasingly popular mediums for communication and engagement. A critical element in ensuring high-quality audio output is a reliable microphone, and the Blue Yeti microphone has emerged as a top choice for professionals and enthusiasts alike. In this article, we will delve into why the Blue Yeti…
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Sales and Marketing Training
Innovation Without Utility Is Death for Startups
Tonight, I found myself in a passionate discussion with a mentor of mine. The topic was a company we both care about, but our perspectives on their direction diverged significantly. My concern centered on the company’s inability to deliver on the promises they make to their customers. My mentor, however, argued that their innovative approach and success in capturing industry…
