Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Facebook: The Largest Marketplace on Earth
I can already hear the screams from the rafters... how dare you mix up dollars and cents with a social network. Those of you who have read my blog for a while understand that I'm not a Facebook fanboy. However,…
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Who is Really Your Target Audience?
1.webp" alt="" title="Target Audience" width="213" height="281" class="alignright size-full wp-image-11666" align="right" />One of the fundamental misunderstandings about online media is identifying who your target audience is. Too many people focus in on whether or not their prospects are there. This week,…
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Copying Content is Not Okay
First my disclaimer: I am not an attorney . Since I am not an attorney, I'm going to write this post as an opinion. On LinkedIn, a conversation started with the following question: Is it legal to repost articles and…
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Q&A: Reinventing Business Forums
Over the past year, various question and answer interfaces have been popping up across the Internet, including Quora , Opinionaided , and LinkedIn Answers . The concept of Q&A isn't a new one, but the application has shifted from general…
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The Thunderbolt is Killing the iPhone
1.webp" alt="" title="thunderbolt versus iphone" width="280" height="300" class="alignright size-medium wp-image-11545" align="right" />Walter Piecyk, BTIG Research analyst claims the HTC Thunderbolt is actually outselling the iPhone in 28% of Verizon stores. I know why. This month we're kicking off some posts…
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Social Media Equity and Return on Investment
Gary Vaynerchuck is fast becoming one social media evangelist that I always stop to listen to, follow, and agree with. Bryan Elliott recently interviewed Gary in a two part series that I would encourage every business-owner... from small to CEO...…
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Corporate Blogging for Dummies: Triple your Blog’s Traffic with Relevant Visitors
Bob Burchfield has been a long time friend and one of the nicest guys in Indianapolis. He attends all regional events and has the region's most comprehensive Indianapolis events calendar. Bob dropped this note to me today: Doug, I want…
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The Domino Project: Trust Yourself Writing Challenge
As a fan of The Domino Project , I will be taking part in the Trust Yourself Writing Challenge , which is an "online initiative and 30-day writing challenge that encourages you to look within and trust yourself." Each day, I…
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Free eBook: Moving to Social CRM
1.webp" alt="" title="Social CRM for Dummies" width="300" height="279" class="alignright size-medium wp-image-11515" align="right" />Customer Relationship Management is a key to most organizations, providing them with the customer intelligence and data they need to maintain a good relationship with their customers. Layering…
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Thrive with a Retail Marketing Management System
Running a small retail establishment is a difficult task, one that requires a business owner to be part marketer and part salesperson in addition to running their business. I recently received a note from Elliot Yeo from Thrive , a…
