Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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PPC versus SEO: Spy vs. Spy
1.webp” alt=”” width=”192″ height=”192″ align=”right” />Does anyone remember the old Spy vs. Spy comics? Funny stuff! Each Spy always scheming to outdo the other. There is a similar business mindset today when companies are considering a search engine marketing strategy.…
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Five Business Phone Practices That Damage Your Brand
Running a small business is difficult and stressful. You are constantly wearing multiple hats, putting out fires, and trying to make every dollar stretch as far as possible. You are focusing on your website, your finances, your employees, your customers,…
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Oh Uh… Google Just Launches the SEA Industry
1.webp” alt=”” title=”Search Engine Assassination” width=”283″ height=”424″ class=”alignright size-full tie-image10616″ align=”right” />Search Engine Assassination. Have you heard about it? You will. This week, the SEO world was turned upside down when Google decided to drop JC Penney off the index…
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Who’s Your Search Engine Marketing Villain?
It doesn’t matter how much initial education you put into a new engagement, a Search Engine Marketing Villain will pop up when you least expect it. I have identified a short list of the Villains that we seem to come across…
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How To Find Ideas For Blog Posts Using Google
As you may know, blogging is a great content marketing activity and can lead to improved search engine rankings, stronger credibility, and a better social media presence. However, one of the most difficult aspects of blogging can be getting ideas.…
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SEO Doesn’t Stop with Your Site
1.webp” alt=”” title=”up-arrowchart” width=”250″ height=”228″ class=”alignright size-full tie-image10539″ align=”right” />From time to time, DK New Media has room in our busy schedule to assist our partner companies. We blog about some, have them on the radio show, have designed some…
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Visits up 25% Since Redesign
We still don’t have Martech Zone exactly the way we’d like it, but the new design has been a huge success. Traffic to the site has increased over 25% with pageviews up over 30%. That doesn’t include the additional traffic…
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Hold Companies Accountable
I could share some great horror stories with you on my history with banks and credit cards. Some of it has admittedly been my fault but most of it is the ridiculous actions of banks. I wonder how these guys…
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The iPad Hype… Why You’re Next
1.webp” alt=”” title=”Flipboard iPad” width=”150″ height=”150″ class=”alignright size-thumbnail tie-image10524″ align=”right” />We had a couple folks complain that the blog had an issue on the iPad where they actually couldn’t read the posts. This was about the tenth person that complained…
