Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Marketing Books
UnMarketing: Navigating Social Media Marketing with Adoption, Momentum, and Expansion
Scott Stratten’s unique approach to marketing is vividly captured in his influential work, aptly titled The Unbook. This piece breaks from conventional marketing wisdom, adopting a refreshingly conversational tone that makes the complex marketing world accessible and enjoyable. From the first footnote, Stratten ensures readers are not just informed but entertained, making it a compelling read for anyone interested in…
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Content Marketing
Social Media Lead Scoring and Qualification
I’ve been trying to catch up with my friends at Right On Interactive for a few months now… there have been murmurs all around the industry that their most recent platform enhancements are amazing. Andy Skirvin stopped the the office and walked through the platform and it absolutely blew me away. For as long as I can remember, I’ve been…
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B2B: Videos are Influencing Purchasing Decisions
Video has been touted quite a bit with consumer marketing, but the real opportunity might be with business-to-business (B2B) marketing. In a recent study released by Eccolo Media, multimedia topped the collateral list as the fastest growing mediums that decision-makers and influencers are utilizing to make purchasing decisions. As we found in every past survey, the most frequently consumed types…
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Content Marketing
Start Up Weekend – Changing the World One City at a Time
This weekend 125 people from more than 30 countries spent a few days discussing how Startup Weekend could have a positive impact on our global economy. Sounds crazy? The Kauffman Foundation is willing to bet $400,000 we are not. They have provided a three year grant which allowed the StartUp Weekend team to expand to 8 full time staff members. This small…
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Content Marketing
Speaking Your Audience’s Language
It’s only fitting that I write a post about communication sitting in a conference room in France. Last night we had dinner scheduled for 8 PM with a company at Le Procope, the oldest restaurant in Paris (est 1686). We were excited – this restaurant had patrons like Danton, Voltaire, John Paul Jones, Benjamin Franklin, and Thomas Jefferson. We’ve been…
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Social Media & Influencer Marketing
The Real Reason to Hire a Social Media Guru
Over the last decade, I’ve worked tirelessly to build an online following, authority, and eventually a thriving business. Now, I’m faced with people who wish to hire my services so I can help them do the same. At times it’s a great company with incredible talent and I’m able to deliver. Sometimes that’s not the case and I provide a…
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Paid and Organic Search Marketing
Have You Set Up Parameters in Webmasters?
This week, I was reviewing client sites utilizing webmasters tools. One of the oddities it identified were that many of the internal links on the site had campaign codes attached to them. This was great for the client, they could track each of their calls-to-action (CTA) throughout the site. It’s not so great for Search Engine Optimization, though. The problem…
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Social Media & Influencer Marketing
Social Media Is the New PR
I recently had lunch with some of my fellow public relations professionals, and as always the conversation turned toward tactics and techniques used in our industry. As the only one in the group utilizing social media as the sole form of communications for clients, my portion of the conversation would seemingly be the shortest of the group. This turned out…
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Content Marketing
Remember Me?
I'm terrible with names. I wish I could install your cookie in my brain so every time I see you in public it recalls. I suppose that's one way that computers are more "intelligent" than humans. But, due to this glaring weakness of mine, I'm very impresses when others can so easily remember me after just one chance encounter. It's…
