Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Four Communication Best Practices for Tech Startups
Incorporating a few internal and external communication best practices will provide a solid foundation for future growth. Recognize the value of Public Relations – Word of mouth and tweeting generate interest and are a critical part of evangelizing today’s tech…
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The Marketing Genius of Jim Irsay
1.webp” alt=”” title=”Jim Irsay” width=”128″ height=”128″ class=”alignleft size-full tie-image10336″ />On Sunday, the Indianapolis Colts defeated the Tennessee Titans to become the AFC South Champions. Before the game, however, Colts owner Jim Irsay ran an absolutely brilliant marketing campaign over Twitter.…
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Autoupdates Failing on WordPress? FTP Failing?
1.webp” class=”alignright” align=”right” border=”0″ alt=”WordPress” />Recently, we had a client that configured their own servers for use with WordPress. When the recent 3.04 security update came through, there was some sense of urgency to getting this version installed on all…
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5 Ways to Kill Your Competition with Content
Someone asked on Quora if their blog could compete in an overly crowded segment of the blogosphere. The question was too good to answer there… I wanted to share my answer with all of you. 1.webp” class=”s3-img” border=”0″ alt=”300-charge.png” />…
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We Only Value Tools We Can Use
This week has been a rough week… lots of stress, lots of change, and mostly a lot of progress. At 42 years old, I’m pretty set in my ways but I had an event this week that really hit hard.…
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How to Let Customers Drive Your Next Campaign
A few weeks ago, we installed Ooma – a VOIP solution for a home or small business. It’s pretty amazing – even integrating Google Voice (which is our company phone number). Today, we received this email and I instantly loved…
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Emailium: Email Template Inspiration
Today marks the public beta of a new tool for email marketers and creative teams, Emailium, a database of email marketing campaigns. This online application catalogs public emails, and organizes them by Industries, Companies, or user-defined tags. 1.webp” border=”0″ alt=”emailium_ui.png”…
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We’re Sliding Back to Eyeballs
If you belong to LinkedIn, Twitter, Facebook, or YouTube, your user interface always includes recommendations for others to connect with or follow. I find this disturbing. I’m not excusing myself on this, either. I’m always looking to grow my online…
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It’s the Most Wonderful Zeitgeist of the Year
It's with great anticipation that I await the yearly arrival of the Google Zeitgeist. Not just because I get to say it a lot, but also because it’s a fantastic yearly treat to look into the state of search from…
