Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Writing For People Who Do Not Read
This week, I responded to a Facebook comment (ok... it was an argument) and the author immediately responded... "So we agree!". It made me go back and reread his comment. I was embarrassed to see how terrible my comment was…
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Social Media Marketing is Failing
1.webp" alt="Jonathan Salem Baskin" align="right" style="alignright" />Last year, I wrote a post in response to Jonathan Salem Baskin , taking exception to his notion that Social Media could be dangerous for companies. (I actually agreed with him on many counts).…
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Squeeze In Some New Visitors with Tynt
Everyone is looking for ways to fully leverage their content, the Martech Zone isn't any different. Many of your readers will read your content and then copy and paste snippets to send along to others or embed it into their…
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Marketing Idea: One-Click Event Registration
Over at the productivity consulting company I run, we do a ton of public seminars. We do the standard event marketing stuff: we've got the microsite, we've got the email newsletter, and we've got the online registration system. But we've…
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Email Marketing Advanced Practices Handbook
1.webp" align="right" alt="" title="email-marketing-handbook" width="143" height="183" class="alignright size-full wp-image-10849" />MarketingSherpa, together with ClickMail Marketing , has put together one heck of a handbook on Email Marketing Advanced Practices! Today's email marketers face significant challenges in communicating with their audience. Between…
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Restoring a Malicious WordPress Site
1.webp" alt="" title="malicious-site" width="300" height="211" class="alignright size-full wp-image-10844" />A client called me this week complaining that their site was being blocked due to malicious code found on it. It was a WordPress site that was on a shared server. Rather…
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The Visual Display of Information: Omniture vs Webtrends
We have clients that utilize both Omniture and Webtrends. Of course, if you've read this blog, you know that Webtrends is a client. That's full disclosure that I may have a biased view of things... but hopefully one look at…
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The Power of Corporate Blogging for Content Marketing
This morning, I had a fantastic time on the Open for Business radio show with Trey Pennington and Jay Handler , accomplished speakers and consultants assisting businesses to take it to the next level. The topic, of course, was Corporate…
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Leaderpromos: Great Promotional Products, Great Service!
As my trip to the Webtrends conference was looming, I was looking for promotional merchandise to distribute at the event. As a sponsor of the event, one of the options was to distribute notepads out to the attendees. As a…
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Conversions, Content and Rock Operas
What does the Who’s Rock Opera Tommy have to do with website Conversion? Only everything! The legendary rock group The Who transformed Rock & Roll with their Landmark Rock Opera Tommy (1969). Want to transform your website Conversion Rates (2011)?…
