Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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The Dangerous Lure of Avoiding the Social Web
1.webp" class="alignright" align="right" border="0" alt="Jonathan Salem Baskin" />I was thinking about naming this post, Why Jonathan Salem Baskin is Wrong ... but I actually agree with him on many points in his post, The Dangerous Lure of the Social Web…
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Blue Yeti: A Versatile, Affordable Microphone That’s Ideal for Conferences, Interviews, Streaming, and Podcasting
Online content creation has exploded in recent years, with conferences, streaming, and podcasting becoming increasingly popular mediums for communication and engagement. A critical element in ensuring high-quality audio output is a reliable microphone, and the Blue Yeti microphone has emerged…
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Innovation Without Utility Is Death for Startups
Tonight, I found myself in a passionate discussion with a mentor of mine. The topic was a company we both care about, but our perspectives on their direction diverged significantly. My concern centered on the company's inability to deliver on…
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Three Pillars of Search Engine Optimization
Search Engine Optimization (SEO) has changed over the years but many professionals haven't kept up. I still attend events where speakers talk about outdated techniques and provide business owners with wrong information. We don't just spout off on SEO, we…
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Indy is StartUp Friendly
Douglas Karr, was one of four judges who helped us select the winning team from Startup Indy. In this interview he talks about why he was involved, and why it makes sense for tech firms to launch a startup here…
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Top 5 Ways To Accidentally Become a Spammer
The worst possible insult you can receive on the Internet is to be accused of being a spammer . Any other attack on your character doesn't have the same staying power. Once someone thinks you're a spammer, you'll almost never…
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While You Were Having Dinner and Watching TV, We Were Building Businesses
This weekend, 57 entrepreneur have been working on starting seven new business. From software tools and social media to a portable laptop desk, the ideas are starting to come together. And if you are curious enough about how all this…
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Online Collaboration with Facebook? You Bet!
If you are serious about project management , you are already familiar with tools like Basecamp that provide a robust platform for project management, task assignments, and team collaboration. These tools are great, but they all require your collaborators to…
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Email is Dead? Don’t Tell that to Jenni & Janneane
Every once in a while you hear the mumblings... email is dead . Typically it's mumblings from folks that are inbox-challenged and never properly monetized their email efforts. Email is far from dead... and the proof is businesses like Indy…
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New Website, Take II
I had a great conversation this morning with Jeb from smallbox. (That's right, I madonna'ed him. If you don't know who Jeb is, where have you been?) Nevermind the fact that I accidentally ordered a double-shot, and I can't hold…
