Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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UnMarketing: Navigating Social Media Marketing with Adoption, Momentum, and Expansion
Scott Stratten’s unique approach to marketing is vividly captured in his influential work, aptly titled The Unbook. This piece breaks from conventional marketing wisdom, adopting a refreshingly conversational tone that makes the complex marketing world accessible and enjoyable. From the…
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Social Media Lead Scoring and Qualification
I’ve been trying to catch up with my friends at Right On Interactive for a few months now… there have been murmurs all around the industry that their most recent platform enhancements are amazing. Andy Skirvin stopped the the office…
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B2B: Videos are Influencing Purchasing Decisions
Video has been touted quite a bit with consumer marketing, but the real opportunity might be with business-to-business (B2B) marketing. In a recent study released by Eccolo Media, multimedia topped the collateral list as the fastest growing mediums that decision-makers…
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Start Up Weekend – Changing the World One City at a Time
This weekend 125 people from more than 30 countries spent a few days discussing how Startup Weekend could have a positive impact on our global economy. Sounds crazy? The Kauffman Foundation is willing to bet $400,000 we are not. They have provided…
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Speaking Your Audience’s Language
It’s only fitting that I write a post about communication sitting in a conference room in France. Last night we had dinner scheduled for 8 PM with a company at Le Procope, the oldest restaurant in Paris (est 1686). We…
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The Real Reason to Hire a Social Media Guru
Over the last decade, I’ve worked tirelessly to build an online following, authority, and eventually a thriving business. Now, I’m faced with people who wish to hire my services so I can help them do the same. At times it’s…
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Have You Set Up Parameters in Webmasters?
This week, I was reviewing client sites utilizing webmasters tools. One of the oddities it identified were that many of the internal links on the site had campaign codes attached to them. This was great for the client, they could…
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Social Media Is the New PR
I recently had lunch with some of my fellow public relations professionals, and as always the conversation turned toward tactics and techniques used in our industry. As the only one in the group utilizing social media as the sole form…
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Remember Me?
I'm terrible with names. I wish I could install your cookie in my brain so every time I see you in public it recalls. I suppose that's one way that computers are more "intelligent" than humans. But, due to this…
