Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Start Up Weekend – Changing the World One City at a Time
This weekend 125 people from more than 30 countries spent a few days discussing how Startup Weekend could have a positive impact on our global economy. Sounds crazy? The Kauffman Foundation is willing to bet $400,000 we are not. They have provided…
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Speaking Your Audience’s Language
It's only fitting that I write a post about communication sitting in a conference room in France. Last night we had dinner scheduled for 8 PM with a company at Le Procope , the oldest restaurant in Paris (est 1686).…
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The Real Reason to Hire a Social Media Guru
Over the last decade, I've worked tirelessly to build an online following, authority, and eventually a thriving business . Now, I'm faced with people who wish to hire my services so I can help them do the same. At times…
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Have You Set Up Parameters in Webmasters?
This week, I was reviewing client sites utilizing webmasters tools. One of the oddities it identified were that many of the internal links on the site had campaign codes attached to them. This was great for the client, they could…
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Social Media Is the New PR
I recently had lunch with some of my fellow public relations professionals, and as always the conversation turned toward tactics and techniques used in our industry. As the only one in the group utilizing social media as the sole form…
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The Only Truly Global Email Service Provider
NOTE: Emailvision is now part of SmartFocus . While it's true that our hometown heroes, ExactTarget , are now expanded into the United Kingdom and Australia, they're still fairly limited to English-speaking countries. Earlier this year, we had the incredible…
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West vs Midwest Round II
PREAMBLE Last week, I was on a panel at The Combine - 2010 called Go West: Former Midwesterners that have moved to the Silicon Valley share their stories. I was one of four people discussing our personal stories and it set off…
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Stop Hiding from Your Visitors
It still amazes me how many companies hide from their customers. I was doing some research last week on iPhone app developers because I have a client who is in need of an iPhone app. I asked some people on…
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Social Media + Analytics = Inaccurate
If I were to ask you which source provided more traffic to your site, Twitter or Facebook... how would you determine that? The majority of web analytics users would log in and look at their referring sources and come up…
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Drip, Drip, Drip… Buy
No one is waiting for your next tweet, status update or blog post to make their next purchase. There's always the chance that you might motivate someone to purchase, but it's impossible to predict when prospects are ready to make…