Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
- Mobile Marketing, Messaging, and Apps
ATTN: Social Media Application Developers
Twitter. Facebook. LinkedIn. My blog. My company. Aside from those, I have a Google account. I have a gravatar account. I have a WordPress account. I have a Yahoo! account. I’m on Flickr. Delicious. Technorati. Ning. Before that there was MySpace. And AOL. Back in the day, I even had a Prodigy account. So here’s my question, since I’m absolutely…
- Sales Enablement, Automation, and Performance
Even the Pros Return to Training Camp
Why do the Colts go to Training Camp? Don’t they already know how to play Football? On July 30th of this year the Colts will go to Training Camp, this will signal the start of a four week period of intense practice designed to force the players to focus on what they need to do to improve their ability to…
- Social Media & Influencer Marketing
What You Can Learn about Twitter from Tweets
This presentation has had over 24,000 views on Slideshare and has an incredible amount of information… all packed into snippets of 140 characters or less. You’ll even find a few of the authors from Martech Zone in there, too! The variety and richness of these tips are a real testament to the power of Twitter as a communication medium. Don’t…
- Email Marketing & Automation
No, Email Is NOT Dead!
I noticed this tweet from Chuck Gose yesterday. It referenced an article on the New York Times website called Email: Press Delete. Every so often, we all see these types of articles that make the cry that email is dead! and suggest that we should look at the habits of the younger generation to see how we will communicate in…
- Content Marketing
RIP: All Your Databases Are Belong to Matt
The technology world lost a special person yesterday, friend Matthew S. Theobald. Matt was an amazing and brilliant person, developing and designing a means to index the data of the world through the Internet. I wrote about Internous after meeting Matt after a local Smaller Indiana event last year. Matt had a vision and tirelessly pursued it. The last time…
Email Marketing or Facebook Marketing?
Derek McClain asked on Facebook: If you are a business that does online marketing, would you rather have someone’s email address or have that same person as a Facebook Fan aka Person that “Likes” your page? Think about this one before you answer. It’s a great question. I’m not a fan of “or” with online marketing. I believe a multi-channel…
- Content Marketing
The Internet Runs Better without Flash
Steve Jobs was right. The first person who advised me to get a Flash blocker was Blake Matheny. Blake is one of the best engineers I’ve ever had the pleasure to work with – and I’ve worked with him both at Compendium and at ChaCha. You’d think that I would have listened to a guy that transformed the entire infrastructure…
- Content Marketing
A Video on Design versus Usability
Jon Arnold does an amazing job explaining what his firm does, Tuitive = Usability. There are some incredible applications out there that never see the light of day. The application may solve some very difficult issues, but if no one can actually figure out how to use it, abandonment will be high and sales will be difficult. Branding managers, product…
