Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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We’re Sliding Back to Eyeballs
If you belong to LinkedIn, Twitter , Facebook , or YouTube , your user interface always includes recommendations for others to connect with or follow. I find this disturbing. I'm not excusing myself on this, either. I'm always looking to…
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It’s the Most Wonderful Zeitgeist of the Year
I admit it: I’m a word nut. I love language. And if there’s one thing I enjoy more than saying the word “zeitgeist” it’s getting to use it in a sentence. It is therefore with great anticipation that I await…
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Aw, Heck. I Guess I’ll Start A Marketing Business!
What do you get when you mix a high unemployment rate with a highly educated (some say over-educated) society? Consultants, of course. Lots of them. After all, if you've been in corporate marketing for 25 years where you were fortunate enough to have…
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Maybe You’re Just Not Good at This
Every once in a while you're blessed by someone who takes the time to thank you after you do a speech. I joke with folks who tell me how great a session was by letting them know I've never been…
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The Death of the Agency of Record
The landscape is morphing for agencies. In the last week, I've been on no less than 5 sales calls where the prospect already had a service provider, were choosing a provider, or already had an agency. We were hired by…
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Blue Yeti: A Versatile, Affordable Microphone That’s Ideal for Conferences, Interviews, Streaming, and Podcasting
Online content creation has exploded in recent years, with conferences, streaming, and podcasting becoming increasingly popular mediums for communication and engagement. A critical element in ensuring high-quality audio output is a reliable microphone, and the Blue Yeti microphone has emerged…
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Innovation Without Utility Is Death for Startups
Tonight, I found myself in a passionate discussion with a mentor of mine. The topic was a company we both care about, but our perspectives on their direction diverged significantly. My concern centered on the company's inability to deliver on…
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Three Pillars of Search Engine Optimization
Search Engine Optimization (SEO) has changed over the years but many professionals haven't kept up. I still attend events where speakers talk about outdated techniques and provide business owners with wrong information. We don't just spout off on SEO, we…
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Top 5 Ways To Accidentally Become a Spammer
The worst possible insult you can receive on the Internet is to be accused of being a spammer . Any other attack on your character doesn't have the same staying power. Once someone thinks you're a spammer, you'll almost never…
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While You Were Having Dinner and Watching TV, We Were Building Businesses
This weekend, 57 entrepreneur have been working on starting seven new business. From software tools and social media to a portable laptop desk, the ideas are starting to come together. And if you are curious enough about how all this…