Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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There is Innovation Here at Silicon Prairie
I spent an amazing day as one of the judges for the annual Mira Awards. While I can’t tell you who won (you will have to attend the Mira Awards on May 15th). I can tell you there is some…
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Is a Visual Business Plan Right for You?
Until now, I’ve started (but never finished) dozens of classic business plans. So I usually just wing it with a "business outline", but secretly wish I had taken the time to map out my long and short terms strategies in…
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More Than Search Engine Optimization
Yesterday, I did some training on search engine optimization and invited designers, copywriters, agencies and even competitors to come to the training. It was a full-house and went well. Placement in search engines isn’t always the answer – a company…
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What is an Email Marketing Consultant and Do I Need One?
Email marketing consultants generally take three forms; all of which have skills and experience that are specific to developing effective email marketing strategies. However, their core competencies and offerings vary greatly. So do you need an email consultant? If so,…
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When is Your Next Online Conference?
Some of the companies I’m working with, especially business to business (B2B) are seeing some incredible results and return on investment with the use of virtual events and tradeshows. I’ve been wanting to post about virtual event marketing for quite…
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PR Professionals: You’re not exempt from CAN-SPAM
The CAN-SPAM act has been out since 2003, yet public relations professionals continue to send mass emailings on a daily basis to promote their clients. The CAN-SPAM act is pretty clear, it covers “any electronic mail message the primary purpose…
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Your Office, Your Address, Your Brand
Last summer I launched my business full-time. It’s been a fantastic journey with a few stumbles but many, many wins along the way. As a young business, I’m working hard to accomplish three things: Execute on our engagements by both…
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Productivity Secrets: Technology Isn’t Always Technical
I’ve got to admit, the four letters T-E-C-H give me the shivers. The term “technology” is practically a scare word. Whenever we hear it, we’re supposed to be either afraid, impressed or excited. Rarely do we focus on the purpose…
