Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Am I The Only One That Still Loves Creative Marketing?
I was driving on the West Side of town, looked over at a billboard, and there was a billboard for tools. Instead of the billboard being a typical ad, the advertisement went all the way to the ground. An arm…
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What Your Site Hierarchy Looks Like (Design, Index, Links, and Journey)
So many companies I work with focus so much of their time on their home page, navigation, and subsequent pages. Many of them are bloated, with unnecessary content and pages that no one reads - yet they still ensure they…
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Small Business Owners and Social Media
These days everyone is on the internet; reading, writing, researching, chatting with friends, stalking ex-lovers, but is it productive for business? Since much of my business is focused on building websites, and helping small business owners use social media as…
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ATTN: Social Media Application Developers
Twitter . Facebook . LinkedIn. My blog . My company . Aside from those, I have a Google account. I have a gravatar account. I have a WordPress account. I have a Yahoo! account. I'm on Flickr. Delicious. Technorati. Ning.…
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Even the Pros Return to Training Camp
1.webp" class="s3-img alignright" border="0" alt="iStock_000000326433XSmall.jpg" align="right"/>Why do the Colts go to Training Camp? Don’t they already know how to play Football? On July 30th of this year the Colts will go to Training Camp, this will signal the start of…
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What You Can Learn about Twitter from Tweets
This presentation has had over 24,000 views on Slideshare and has an incredible amount of information... all packed into snippets of 140 characters or less. You'll even find a few of the authors from Martech Zone in there, too! The…
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No, Email Is NOT Dead!
I noticed this tweet from Chuck Gose yesterday. It referenced an article on the New York Times website called Email: Press Delete . Every so often, we all see these types of articles that make the cry that email is…
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RIP: All Your Databases Are Belong to Matt
The technology world lost a special person yesterday, friend Matthew S. Theobald . Matt was an amazing and brilliant person, developing and designing a means to index the data of the world through the Internet. I wrote about Internous after…
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Email Marketing or Facebook Marketing?
Derek McClain asked on Facebook : If you are a business that does online marketing, would you rather have someone's email address or have that same person as a Facebook Fan aka Person that "Likes" your page? Think about this…
