Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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The Power of Personalization in Email Marketing
I recently took my 9 year old daughter to Justice , a children's apparel retailer. From the onset the manager bombarded me, at 5 minute intervals, with product recommendations and promotions. This continued for 30 minutes until I was forced…
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The Greatest Marketing Technology Ever
No, I have nothing to sell you. Rather, I want to remind you of a profound truth you may have forgotten: that the most powerful tool for marketing your business efficiently is one you already have. It's the world's most…
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Aligning Digital and Traditional: The Little Things Matter
Anyone who's worked in large business settings has undoubtedly complained countless times that the right hand doesn't know what the left hand is doing. In today's world of aligning online to traditional media, this phenomenon is even more apparent. Attention…
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The Secret of Building Your Brand like Nike or Coca-Cola
In the American branding structure, there are only two types of brands: consumer-focused or product-focused . If you are going to do any work mucking around with your brand or you are getting paid to muck around with someone else's…
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Become a Brand of Choice
In a recent post , Seth Godin asked an important question I think every business owner needs to answer : Why You? Why Now? Lets face in most product categories, but certainly in internet services we have choices. When…
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Blogging for Business
If you weren't at the Webtrends Engage 2010 conference , you missed an incredible business intelligence conference. Engage is unlike any other company conference I've been to. The objective is to provide customers and industry professionals with exposure to some…
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The Importance of Good Grammar and Punctuation in Blogging
People who know me know that I can be a bit of a grammar and punctuation geek. While I won't go so far as to publicly correct people (I just berate them privately), I have been known to edit signs…
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In the Age of the Internet Customers Can Not be Ignored
Twenty-five years ago, companies that gave failed to live up to a customers expectation would often receive an angry letter from the customer. Their customer service department could ignore the letter, and that would be the end of the story.…
