Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
- Content Marketing
We Know Customers are Talking About Us…
Yesterday, I had the pleasure of interviewing Clint Page, CEO of Dotster, on social media return on investment. I’ve been a fan of Dotster for 7 years now and my appreciation for the company was reaffirmed when I heard about the nightmare Terms of Service that other registrars were leveraging on their customers. 2009 is the year of social media…
- Marketing Books
Dummies: A Reference for the Rest of Us!
Last week there was an Indy Christian Geeks lunch at my favorite coffee shop. During lunch, I had a special gift delivered from the good folks at Wiley Publishing (also here in Indianapolis!). The guys had some fun… snapping some photos and uploading them to Twitter within minutes with great titles like, The Secret is Out! Kidding aside, Wiley has…
- Social Media & Influencer Marketing
Why I don’t like Facebook
Those of you who have seen me speak have often heard me speak out against Facebook. I’m on Facebook, I participate on Facebook… but I don’t like it. There are quite a few things I don’t enjoy on Facebook: The navigation makes no sense to me. There are menus, side menus, navigation that appears… I get lost and don’t believe…
- Content Marketing
Single-Tasking Tools
Douglas Karr must have been tapping into my brain when he wrote How to Single-Task. I’ve been thinking a lot about this whole multi-tasking thing, about how constant hopping from tidbit to tidbit and doing more than one task at once feels like it’s actually robbing me of time (and making me feel kind of stupid). When I’m writing reports,…
- E-commerce and Retail
Consumers Do Not Buy Perfection Anymore
One of the most wonderful transformations that I believe social media has brought about is the destruction of the perfect brand. No longer do consumers expect perfection… but we do expect honesty, customer service, and fulfillment of any promises a company set expectations for. In a client luncheon last week at Bitwise Solutions, President and CEO Ron Brumbarger told his…
- Social Media & Influencer Marketing
Social Media PR – Risks and Rewards
A number of years ago, I discovered the benefits of on-line PR as a way of extending exposure for my clients. In addition to submission to established news sites, I created my own site – Indy-Biz, as a way of sharing good news stories about clients, friends and the local biz community. For more than two years the site has…
Fishing in a Million Lakes
The other day I was having lunch with a group of people who primarily worked in advertising agencies, pr and marketing firms. Douglas Karr, founder of the Martech Zone, was speaking to the group about social media and its’ uses as a marketing tool. One of the things he said really struck a cord with me. I am going to…
- Social Media & Influencer Marketing
Twitter Brand Faux Pas
There’s this one guy on Twitter who unfollows and follows me on what seems like a weekly basis. I think he believes that I’ll suddenly follow him (since I haven’t the last 27 times he’s tried.). He must imagine that I’ve automated my account or that I’m a sheep that will click follow on anyone who follows me. I didn’t…
- Social Media & Influencer Marketing
You’re Doing It Wrong!
As marketers we are all fully aware of how hard it is to change people’s behavior. It is one of the hardest things that you can attempt to do. It’s why Google, for now, will enjoy continued search success, because people are accustomed to “Google it” when they need to find something on the web. Knowing this, I am fascinated…
- Social Media & Influencer Marketing
Video: How Social Media Works
It all starts with one… then it’s unstoppable.
