Douglas Karr's Articles on Martech Zone
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The Periodic Table of Content Marketing
Content marketing seemed so much simpler a decade ago. An article with an image did wonders and could be used in a direct mail piece or posted on the company website. Fast-forward and it’s becoming quite a complex space. Chris…
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Is Millennial Shopping Behavior Really That Different?
Sometimes, I groan when I hear the term millennial in a marketing conversation. At our office, I’m surrounded by millennials, so the work ethic and entitlement stereotypes make me cringe. Everyone I know that age is busting their butt and…
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How to Improve Your Writing Skills
This enchanting infographic details planning, practice, structure, creativity, and how to get started with improving your writing skills.
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Bridging the Offline-Online Gap: How Data Onboarding Supercharges Multi-Channel Marketing
Customer data is scattered. It 1des in your CRM, POS, ESP, loyalty program, and website analytics. Each of these data sources tells part of the customer story… but none of them tells the whole truth. Without integration, you’re working with fragments: valuable,…
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How Successful Event Marketing Can Boost Your Business’s Bottom Line
Event marketing has become one of the most dynamic ways for companies to connect with their audiences, build brand trust, and drive measurable results. Whether virtual, hybrid, or in-person, events offer a uniquely immersive experience that few marketing tactics can…
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Your Outbound Marketing is Less Effective without Inbound Efforts
If you’re a longtime reader of Martech Zone, you know that the word versus often sends me into a blind rage. The folks at SoftwareAdvice sent a detailed article, Inbound vs Outbound Marketing: A Primer for Newbies or Switchers. The…
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The Double-Edged Sword of Social Media Connectivity and Caution (and Why I’m Done with Facebook)
When social media emerged, it felt like a revolution for connectivity, culture, and knowledge sharing. It was a virtual melting pot, bringing people from across the globe together in once unimaginable ways. With the tap of a screen, we could…
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Designer Terminology: Fonts, Files, Acronyms, and Layout Definitions
Common terminology utilized by designers of graphics and layouts for the web and print.
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The Advantages and Disadvantages of Using Social Media Logins For Business Registration
A social media login, also known as social login or social sign-in, is a feature on websites and applications that allows users to log in or create an account using their existing credentials from social media platforms, such as Facebook,…
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Email Marketing: Simple Subscriber List Retention Analysis using Excel or Google Sheets
People underestimate the value of a subscriber. Here's a breakdown of how to not only measure the value, but how to analyze list retention to identify where to acquire new customers and how many with list retention analysis. Sample worksheet…
