Douglas Karr's Articles on Martech Zone
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Just Dance
1.webp” align=”right” class=”alignright” />There’s a Lady Ga-ga song that’s been out there for about a year now called Just Dance. I can’t get it out of my head. I’m not a huge fan of the Ga-ga-ooh-la-la… but all Top 40…
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Search Engine Optimization Haters
I was working with a client on how to tweak their blog posts for increased search engine traffic. It’s incredible how a slight title, meta description, heading, or content adjustment can have. We selected a blog post previously written, made…
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Your Email Open Rates May Be Low Because You’re Not Utilizing Alt Tags On Images
Tonight I received an email from Panera Bread. Like so many email programs nowadays, my email application automatically blocks images. As a result, here’s what the email looked like: Not too compelling… especially for a beautiful email that looked like…
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The Cobblers Children Have No Shoes
Yesterday I met with a marketing professional here in town. It was a great meeting and I truly appreciated some tough feedback I received about my corporate site. Simply put, I had put up a really crappy single page site…
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Is ChaCha Smarter than Google?
Like many folks, I underestimated the power of ChaCha. A lot of people thought that ChaCha has been a crazy experiment. People have joked about the ChaCha guides just looking stuff up on Google and responding with it. Working closely…
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How to Fake the Numbers: Lessons from Twitter and Facebook
1.webp” class=”alignright” align=”right”>I once wrote a satirical post that 3.24% of Facebook users are dead. My point was pretty simple, Facebook continues to inflate their numbers by counting the number of total accounts rather than accounts with recent usage. On…
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Marketing Blog Likes and Dislikes
1.webp” class=”alignright” align=”right”>Marketing Blogs are on my daily digest schedule. I follow marketing bloggers on Twitter and have a bazillion marketing blog feeds in my reader (which I never keep up with). I often read a blog and stop within…
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5 Keys to Your Successful Personal Brand
I had a conversation with one friend today and got an email from another asking my advice on how to build their personal brand… and ultimately profit from it. This may be a topic that’s better answered by friend Dan…
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Not All SEO Professionals Are Created Equal
While I was at a content management platform I cofounded, I was often confronted by SEO professionals who liked to challenge every little thing across the application. At issue was that these folks were used to working on a set…
