Douglas Karr's Articles on Martech Zone

Total articles: 4.092 | Page 372 of 410
Douglas Karr

Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises alike. With a track record spanning more than $5 billion in MarTech acquisitions and investments, Douglas has led go-to-market strategy, brand positioning, and digital transformation initiatives for companies ranging from early-stage startups to global tech leaders like Dell, GoDaddy, Salesforce, Oracle, and Adobe. A published author of Corporate Blogging for Dummies and contributor to The Better Business Book, Douglas is also a recognized speaker, curriculum developer, and Forbes contributor. A U.S. Navy veteran, he combines strategic leadership with hands-on execution to help organizations achieve measurable growth.
  • Public Relations, Press Releases, and Industry and Technical Jargon and Acronyms
    Douglas KarrMar 16, 2010

    PR Professionals: Please Explain Your Industry Jargon and Acronyms

    I just read a press release from a company targeting marketing technology folks like myself. In that press release, they mentioned: OTT, PaaS solution, IPTV, AirTies hybrid OTT, and OTT video service platform, OTT video services platform provider, over-the-top video…

  • social media developers
    Douglas KarrMar 10, 2010

    Social Media Marketing is about the Social, Not the Media

    Social media platforms are tools. Social media platforms are software. There are other tools and software out there. There will be better tools around the corner. Twitter doesn’t matter. Facebook doesn’t matter. LinkedIn doesn’t matter. Blogs don’t matter. They all…

  • Douglas KarrMar 4, 2010

    Real-Time Publishing and Search

    Real-time… it’s becoming quite an important element. Webtrends has released real-time search combined with alerts. PubSubhubbub is emerging for blogs to push their feeds rather than have them retrieved. Search reaction time is shrinking… people are expecting answers to questions…

  • marketing technology
    Douglas KarrFeb 24, 2010

    The Greatest Marketing Technology Ever

    No, I have nothing to sell you. Rather, I want to remind you of a profound truth you may have forgotten: that the most powerful tool for marketing your business efficiently is one you already have. It’s the world’s most…

  • Douglas KarrFeb 12, 2010

    Be Selfish About Selfless Networking

    This week I’ve had some tough conversations with some businesses that I care deeply about. They know that I care because I’ve taken them to task and am holding them accountable. My network is my investment and where I get…

  • blogging doug
    Douglas KarrFeb 9, 2010

    Blogging for Business

    If you weren’t at the Webtrends Engage 2010 conference, you missed an incredible business intelligence conference. Engage is unlike any other company conference I’ve been to. The objective is to provide customers and industry professionals with exposure to some of…

  • Douglas KarrFeb 9, 2010

    Can Retailers Strike Gold on Facebook?

    1.webp” align=”right” class=”alignright” />According to Foresee… yes. Foresee is releasing some findings on some retail statistics associated with Facebook today. Here are some of their findings: 56% of shoppers to top e-retail websites who interact with social media websites have…

  • Douglas KarrFeb 8, 2010

    Tracking Multiple WordPress Authors with Google Analytics

    I wrote another post on how to track multiple authors in WordPress with Google Analytics once before, but got it wrong! Outside the WordPress Loop, you’re unable to capture the author names so the code did not work. Sorry for…

  • Douglas KarrFeb 5, 2010

    Dear AT&T U-Verse

    1.webp” alt=”” title=”AT&T” width=”110″ height=”63″ class=”alignright size-full tie-image1561″ align=”right” />Dear AT&T, I’m already a customer of yours. I have both home phone and DSL through you (previously SBC). I like the service but wish to upgrade the DSL as well…

  • google greed
    Douglas KarrFeb 4, 2010

    Why Google Doe$n’t Care

    Read Write Web has an article on content farms and the impact on search. We discussed content farms at an executive roundtable at Webtrends a bit as well… real-time analytics will definitely play a role. Content farms are publications sites…

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