Douglas Karr's Articles on Martech Zone

Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises alike. With a track record spanning more than $5 billion in MarTech acquisitions and investments, Douglas has led go-to-market strategy, brand positioning, and digital transformation initiatives for companies ranging from early-stage startups to global tech leaders like Dell, GoDaddy, Salesforce, Oracle, and Adobe. A published author of Corporate Blogging for Dummies and contributor to The Better Business Book, Douglas is also a recognized speaker, curriculum developer, and Forbes contributor. A U.S. Navy veteran, he combines strategic leadership with hands-on execution to help organizations achieve measurable growth.
  • Avoid getting taken Hostage by your Developers

    1.webp” alt=”” title=”Hostage” width=”299″ height=”259″ class=”alignright size-medium tie-image2247″ />This weekend I started up a conversation with a local artist who has been assisting her boss with the management of a couple of web applications her boss owns. The conversation took…

  • Angry executive

    It’s Time to Change Email Marketing Strategies when…

    Your emails look like this: 1.webp” alt=”” title=”Change This – Topica” class=”alignnone size-full tie-image2231″ /> Perhaps a subject line more compelling and personalized instead of “ChangeThis: Issue 46” Perhaps some line breaks so that I don’t have to wrap as…

  • Building Your Brand's Foundation in Social Media Today

    Recognizing Opportunity And Building Your Brand’s Foundation in Social Media Today

    This afternoon I presented with a regional law firm on Social Media. It was great to see an organization with the foresight to expose its employees to new media. The world is changing, but there’s still a misnomer out there…

  • Have You Taken Myers-Briggs? ENTP?

    We all hate being thrown into a bucket, but I got into a great conversation with someone on Myers-Briggs. The results have never varied over the last decade, I’m an ENTP. Here’s an excerpt: ENTPs value their ability to use…

  • apple preview bug terabyte

    OSX Preview Bug: Shrink an Image to 16 Terabytes?

    Apple Preview is a built-in application on macOS designed for viewing and interacting with various file types, primarily images and PDFs. It is a versatile tool offering features extending beyond simple file viewing, making it valuable for personal and professional…

  • Verizon: Please Stop the Madness

    I received a text message from Verizon today: Free VZW Msg. Verizon Wireless is now offering a FREE V CAST Video software upgrade. To upgrade and dramatically improve your VCAST Video user experience, go to Get It Now –> Get…

  • I’m not going to Barnes and Nobles Today!

    They built a Barnes and Nobles within a few miles of my home and it’s really a stunning store. I seem to always have a difficult time actually finding my books there, though. Borders seems to have a more finite…

  • problogger book

    ProBlogger: Buy a Copy of Darren’s Book!

    Having started my own book quite some time ago, I know how difficult it is to keep up a blog and organize all that I’ve learned about blogging and social media into a single, coherent publication. It appears that Darren…

  • starbucked book review

    Starbucked: Get Inspired But Don’t Follow Formulas

    In the world of business, conventional wisdom often dictates that success hinges on a carefully crafted formula. However, Taylor Clark’s insightful book Starbucked challenges this notion by delving into Starbucks’s unconventional rise. The coffee giant’s journey, riddled with unexpected twists…

  • gravitational marketing

    My Next Read: Gravitational Marketing

    Next up on the reading list (which is really piling up) is Gravitational Marketing. The nice folks at Wiley sent me the Marketing Book – they must have recognized that I’m a sucker for Marketing books. For those of you…

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