Content Marketing
Content marketing is a strategic approach to creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, ultimately driving profitable customer action. Effective content marketing involves a combination of content creation, management, and promotion across various channels, such as blogs, social media, email, and more. Key subtopics within content marketing include content marketing systems (CMS), content strategy, content creation, content distribution, and content performance measurement. By delivering high-quality content that resonates with your target audience, you can build brand awareness, establish thought leadership, and nurture relationships with potential and existing customers. Explore the articles below to learn more about how content marketing can help you achieve your business goals.
-
How To Use TikTok For B2B Marketing
TikTok is the fastest-growing social media platform in the world, and it has the potential to reach over 50% of the US adult population. There are plenty of B2C companies that are doing a good job of leveraging TikTok to…
-
How To Create A Temporary Login To WordPress Via A Direct Link
I've worked across hundreds of clients with WordPress, developing themes, plugins, integrations, etc. For the most part, a tried and tested theme or plugin that has a great rating and reputation operate seamlessly on a client site. But, every so…
-
Google Web Stories: A Practical Guide To Providing Fully Immersive Experiences
In this day and age, we as consumers want to digest content as quickly as possible and preferably with very little effort. That’s why Google introduced their own version of short-form content called Google Web Stories . But what are…
-
What Are Meta Descriptions? Why Are They Critical to Organic Search Engine Strategies?
Sometimes marketers can't see the forest for the trees. As search engine optimization has gained so much attention the past decade, I've noticed that many marketers focus so much on rank and subsequent organic traffic, they forget the step that…
-
Duplicate Content Penalty: The Myth, The Reality, and My Advice
For over a decade, Google has been fighting the myth of the duplicate content penalty. Since I still continue to field questions on it, I thought it would be worth discussing here. First, let's discuss the verbiage: What Is Duplicate…
-
How to Optimize Your Title Tags (With Examples)
Did you know that your page can have multiple titles depending on where you want them displayed? It's true... here are four different titles that you can have for a single page in your content management system. Title Tag -…
-
B2B Content Marketing Statistics
Elite Content Marketer developed an incredibly comprehensive article on Content Marketing Stats that every business should digest. There's not a client that we don't incorporate content marketing as part of their overall marketing strategy. The fact is that buyers, especially…
-
Modular Content Strategies for CMOs to Cut Down on Digital Pollution
It should shock you, maybe even piss you off, to learn that 60-70% of the content marketers create goes unused. Not only is this incredibly wasteful, it means your teams aren’t strategically publishing or distributing content, let alone personalizing that…
-
Typography Terminology: From Apex to Swash and the Gadzook In Between… Everything You Need To Know About Fonts
My main hobby growing up, when I wasn't getting into trouble, was drawing. I even took a couple of years of drafting courses while in High School and loved it. It may explain why I often post articles on graphics,…
-
Restoring Access to WordPress When Password Reset Emails Fail
Losing access to your WordPress site is stressful enough, but it’s even more frustrating when the password reset email never arrives. This is a common issue for WordPress site owners, especially on hosting environments that don’t correctly support outgoing email…
-
Use jQuery to Listen And Pass Google Analytics Event Tracking For Any Click
I'm surprised that more integrations and systems don't automatically include Google Analytics Event Tracking in their platforms. Much of my time working on clients' sites is developing tracking for Events to provide the client with the information they need on…
-
Why Audio Out-Of-Home (AOOH) Can Help Lead The Transition Away From Third-Party Cookies
We’ve known for a while that the third-party cookie jar won’t stay full for much longer. Those little codes living in our browsers have the power to carry a ton of personal information. They enable marketers to track people’s online…
