Content Marketing
Content marketing is a strategic approach to creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, ultimately driving profitable customer action. Effective content marketing involves a combination of content creation, management, and promotion across various channels, such as blogs, social media, email, and more. Key subtopics within content marketing include content marketing systems (CMS), content strategy, content creation, content distribution, and content performance measurement. By delivering high-quality content that resonates with your target audience, you can build brand awareness, establish thought leadership, and nurture relationships with potential and existing customers. Explore the articles below to learn more about how content marketing can help you achieve your business goals.
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DIY Infographic Production: A Step-by-Step Guide
Creating impactful infographics is a crucial skill in online marketing. With 200 million people on the FTC's do-not-call list, diminishing email usage, and 78% of Internet users conducting product research online, infographics have become a go-to strategy for marketers looking…
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Copying Content is Not Okay
First my disclaimer: I am not an attorney . Since I am not an attorney, I'm going to write this post as an opinion. On LinkedIn, a conversation started with the following question: Is it legal to repost articles and…
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Q&A: Reinventing Business Forums
Over the past year, various question and answer interfaces have been popping up across the Internet, including Quora , Opinionaided , and LinkedIn Answers . The concept of Q&A isn't a new one, but the application has shifted from general…
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Corporate Blogging for Dummies: Triple your Blog’s Traffic with Relevant Visitors
Bob Burchfield has been a long time friend and one of the nicest guys in Indianapolis. He attends all regional events and has the region's most comprehensive Indianapolis events calendar. Bob dropped this note to me today: Doug, I want…
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Thrive with a Retail Marketing Management System
Running a small retail establishment is a difficult task, one that requires a business owner to be part marketer and part salesperson in addition to running their business. I recently received a note from Elliot Yeo from Thrive , a…
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User Interface Design: Lessons from an Indianapolis Elevator
While coming to and from a meeting the other day, I rode in an elevator that had this user interface ( UI ) design: I’m guessing the history of this elevator goes something like this: The elevator was designed...
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Do Search Engines Care If You Use Drupal?
How much do Content Management Systems (CMS), like WordPress , Drupal , Joomla! , play a part in search engine optimization (SEO)? Certainly bad site design (not clean urls, bad content, poor use of domain names, etc) in a CMS…
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WordPress .htaccess Rules Have Exceptions, Too
WordPress made a major evolutionary step forward in the blogging platform, moving it closer to a full-fledged content management system with revision tracking, more support for custom menus, and--the most intriguing feature for me--multi-site support with domain mapping. If you…
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Writing For People Who Do Not Read
This week, I responded to a Facebook comment (ok... it was an argument) and the author immediately responded... "So we agree!". It made me go back and reread his comment. I was embarrassed to see how terrible my comment was…
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Squeeze In Some New Visitors with Tynt
Everyone is looking for ways to fully leverage their content, the Martech Zone isn't any different. Many of your readers will read your content and then copy and paste snippets to send along to others or embed it into their…