Mobile Marketing, Messaging, and Apps
Mobile and tablet marketing involves leveraging mobile devices and apps to engage with customers, promote products and services, and drive conversions. With the increasing prevalence of smartphones and tablets, businesses must adapt their marketing strategies to meet the needs and preferences of mobile users. Key subtopics within mobile and tablet marketing include mobile-responsive design, mobile apps, text message marketing (SMS), mobile advertising, and mobile payment solutions. By implementing a comprehensive mobile marketing strategy, companies can improve customer engagement, increase brand loyalty, and ultimately drive more sales. Check out the articles below to discover how mobile and tablet marketing can help you connect with your audience on-the-go.
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Marketing Automation Sequences That Drive Customer Retention and Expansion
Customer lifecycle automation uses behavior and account status to deliver useful messages from first value through renewal and expansion. Each sequence needs an entry condition, a measurable goal, an exit rule, and a reason not to send. Define the Sequence…
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Website Features Checklist: 85 Must-Haves for Your Site, Including Technical SEO and AI Visibility
Wow. I love it when someone designs a checklist that's both simple and informative. UK Web Host Review designed the original infographic at the bottom of this article to list the features they believe every business website should include. I've…
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Salesforce Products List for 2026: Every Cloud, Agent, and Acquisition
Salesforce continues to lead the SaaS industry with its enterprise solutions because they are cloud-based, customizable, feature-rich, integrated, secure, and scalable. At the core of Salesforce is a foundational CRM where companies can realize a single, shared view of every…
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Appy Pie: Turn a Plain-English Prompt Into a Store-Ready App
Customers already spend most of their screen time in apps, and businesses with their own app can send a push notification, take an order, or reward a repeat visit without paying a delivery platform or ad network for the privilege.…
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TeraBox: Cloud Storage Big Enough for Your Marketing Assets
Marketing teams generate more files than they can comfortably keep. Raw event video, podcast audio, product photography, webinar recordings, design source files, and years of campaign archives pile up on laptops and shared drives. When local disks fill, people delete…
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Wispr Flow: Speak and Send Polished Text
People who spend the day in messages, documents, and meeting notes rarely run out of things to say. The slow part is getting that thought into the field before the moment passes, then cleaning it up so someone else can…
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Home Page vs Landing Page: Designing for the Bridge or the Destination
An old adage says every page is a landing page. The adage is true in one narrow sense. A visitor can arrive on any URL without having seen the rest of the site. A blog post, a pricing page, a…
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Social Commerce in 2026: Matching Your Channels to Your Buyers
Social feeds used to be where you saw people you already knew. A photo, a joke, a status. Shopping sat somewhere else: a store, a catalog, a search result. That split is gone. The same apps are now where people…
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Core Web Vitals: The Factors Behind LCP, INP, and CLS
A page can feel slow in three different ways. The main content arrives late. A tap sits there before anything paints. The layout jumps while someone is trying to read. Google scores those three experiences as Core Web Vitals (CWV).…
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How Large Omnichannel Retailers Should Choose a Mobile App Engineering Partner
A practical framework for evaluating engineering depth, integration experience, production scale, and long-term ownership. For a large omnichannel retailer, a mobile app is not a side project. It is one of the most visible surfaces of a much larger commerce…
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Customer.io: Lifecycle Marketing, Explained
Lifecycle marketing is the work of staying with a customer after the first conversion. The purchase, trial, or signup starts the relationship; it doesn't end it. From there, the job is to help the person reach value, come back, and…
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Knock: Deploy and Automate Product Messages Without a Custom Stack
A password reset, an onboarding note, and a product announcement shouldn't each be its own engineering project. In a lot of companies, they are. Engineering owns the template, the channel, and the send. A copy change waits on a deploy.…
