Martech Zone
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Sales Training: Even the Pros Return to Training Camp
Why does a team filled with world-class athletes still pack up and head to Training Camp every summer? Why do the Colts—one of the most meticulously prepared, strategically disciplined, and professionally conditioned organizations in the sport—still submit their elite talent…
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No, Email Is NOT Dead!
I noticed this tweet from Chuck Gose yesterday. It referenced an article on the New York Times website called Email: Press Delete . Every so often, we all see these types of articles that make the cry that email is…
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For Traditional Businesses, New Media Is NOT Easy
Social media is easy. SEO is easy. Blogging is easy. Stop saying it. It's not true. Technology is daunting. Conventional companies struggle with leveraging technology and newer channels to get positive results. Many abandon or avoid it altogether. Online search…
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Engage! Brands, Business Rules, and Social Media
For the past month, I’ve been reading Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web by Brian Solis. Calling it a complete guide feels like an understatement—this book is deep,…
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Built to Last: What Jim Collins Taught Me About the Limits of Technology in Fixing a Business
When I first read Jim Collins’ Built to Last, I wasn’t searching for answers about technology. I was looking for insight into why some companies endure for decades—even through economic swings, leadership changes, and market shifts—while others flare up and…
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New Media Manifesto: The 10 Rules Successful Businesses Must Follow In Today’s Era
Marketing has evolved from its humble beginnings with limited mediums like print and radio to encompass dozens of channels across television, direct mail, and billboards. Today, the digital age has ushered in thousands of platforms, primarily online, where brands interact…
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Why You Can’t Just Copy Amazon
The team is still trying to settle down after this year's South By South West Interactive (SXSWi) conference in March. We all had a great time and learned a lot about the interactive community and what is coming next. There…
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Entre-Commuting and the Outdated Logic of the Modern Workday
Entre-commuting refers to the modern practice of using transit or nontraditional work locations—like coffee shops, trains, or even parked cars—to complete entrepreneurial or remote work tasks. This emerging work style leverages mobility, flexibility, and technology to transform formerly unproductive time…
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Keyboard Shortcuts: The Power of ALT and TAB
When it comes to computer technology, I'm amazed at how many people aren't intimately familiar with two of the most important buttons on your keyboard. The awesome power of ALT and TAB comprises some of the most important productivity tips…
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PR Professionals: Please Explain Your Industry Jargon and Acronyms
I just read a press release from a company targeting marketing technology folks like myself. In that press release, they mentioned: OTT , PaaS solution, IPTV , AirTies hybrid OTT, and OTT video service platform, OTT video services platform provider,…
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The Secret of Building Your Brand like Nike or Coca-Cola
In the American branding structure, there are only two types of brands: consumer-focused or product-focused . If you are going to do any work mucking around with your brand or you are getting paid to muck around with someone else's…
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The Importance of Good Grammar and Punctuation in Blogging
People who know me know that I can be a bit of a grammar and punctuation geek. While I won't go so far as to publicly correct people (I just berate them privately), I have been known to edit signs…
