This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Content Marketing
Reorganize, Rewrite and Retire Content
There’s always such a giant demand for new content that most of us are simply struggling to keep up with writing compelling content that provides value to our audience. This infographic from Marketo on maintaining great content is solid advice. Reorganize – I might use repurpose as the term for this, but we often utilize research, stories and graphics across…
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Analytics & Testing
SeeVolution: Heatmaps and Real-Time Analytics
Businesses of all sizes are always on the hunt for ways to improve their website and to increase website conversion rates. The SeeVolution toolbar uses overlay technology, which allows users to view website analytics without ever leaving the page, providing accurate and comprehensive analytics at a glimpse of an eye. SeeVolution’s technology helps users instantly improve their website with a…
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E-commerce and Retail
Edgemesh: The ROI of E-commerce Site Speed as a Service
In the competitive world of e-commerce one thing is certain: Speed matters. Study after study continues to prove that a faster site leads to increased conversion rates, drives high checkout values and improves customer satisfaction. But delivering a fast web experience is difficult, and requires both an in-depth knowledge of web design and secondary “edge” infrastructure that ensures your site…
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Marketing Tools
MacDroid: The Ultimate Solution for Seamless Android-Mac Connection
Moving files between Android devices and MacOS can be frustratingly complex. Many users struggle with compatibility issues, slow transfer speeds, and unreliable connections interrupting their workflow. Moving files between Android devices and MacOS without specialized software presents several challenges. Common workarounds include: Cloud Services: Requires uploading files first, consuming time and data. Large files often face upload restrictions and slow…
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Content Marketing
Infographic: How to Mix Up Your Content Marketing
I enjoyed this infographic from JBH and the story and imagery it produces as you think about content. 77% of marketers now utilize content marketing and 69% of brands create more content than they did a year ago. And just as everyone has a taste for their favorite cocktail, it’s important to remember that your audience is diverse – with…
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E-commerce and Retail
Workable Strategies for Omni-Channel Communication
A brief explanation of what Omni-channel communication is and specific features and strategies within it for marketing teams to increase their customers’ loyalty and value.
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Social Media & Influencer Marketing
The First Step in Social Business: Discovery
I recently finished reading (for the second time) the excellent book, Social Business By Design: Transformative Social Media Strategies for the Connected Company, by Dion Hinchcliffe and Peter Kim. The question I often hear is, Where do we start? The short answer is that you should start at the beginning, but how we define the beginning is probably the most…
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Advertising Technology
Are Programmatic Advertising Buys Killing Your Reputation?
Monetizing a publication isn’t quite as easy as it looks. Take a close look at any major publication and you’ll find half a dozen different annoyances that practically beg readers to go away. And they often do. However, monetization is a necessary evil. Like it or not, I have to pay the bills around here so I need to balance…
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Analytics & Testing
Adjust: Mobile App Marketing Measurement and Fraud Prevention Platform
Adjust recently published its Mobile App Benchmarks report, with some fascinating results. The benchmark was based on 11,000 mobile apps, 10.7 billion mobile app installs, 1.29 trillion mobile app associated campaign events. Did you know, for instance, that: The source attributed to your mobile app campaign can have a dramatic impact on overall mobile app retention, loyalty, and customer lifetime…
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Customer Data Platforms
Bluecore’s Real-Time Decisioning Platform for eTail
You’re the marketer. What are you going to do next? This is a question marketers ask themselves constantly. Data is now flowing into organizations at record speed and volume, and the process of organizing and acting on this data can be paralyzing. For starters, you’re tasked with knowing a variety of things about your customers: Who are my most valuable…
