This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Email Marketing & Automation
Stop Forwarding That Crap To Me
You have to love “Weird Al”. He hit an amazing chord with this song… I have several friends and family that somehow believe they’re duty on the Internet is to forward everything… without checking it for virii, without checking its validity on Snopes, or without wondering whether I’m too busy to view the 42 attached images of the rescued [insert…
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Content Marketing
Power Your Online Marketing with CDNify
We’ve all been there haven’t we. Toiling away on your client’s marketing campaign, doing crazy hours and multi-tasking like the best of them. Trying your best to make sure everything is in place, so that things run as smoothly as possible when you go live. I’ve certainly been there and I’ve lost track of the amount of hours I’ve spent…
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E-commerce and Retail
Go Big with a Triggered Email Strategy to Drive Sky-High ROI
Triggered emails are a great way to engage customers and drive sales, but misconceptions about what constitutes a trigger and how to implement them keep some marketers from taking full advantage of the tactic. What is a Triggered Email? At its most basic level, a trigger is an automated response, like an auto-generated birthday greeting from Google. This leads some…
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E-commerce and Retail
Consumers Do Not Buy Perfection Anymore
One of the most wonderful transformations that I believe social media has brought about is the destruction of the perfect brand. No longer do consumers expect perfection… but we do expect honesty, customer service, and fulfillment of any promises a company set expectations for. In a client luncheon last week at Bitwise Solutions, President and CEO Ron Brumbarger told his…
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Marketing Infographics
What is Mobile Marketing Automation?
Mobile Marketing Automation (MMA) has emerged as a transformative force for businesses seeking to bridge the gap between marketing and sales, while delivering timely and personalized messaging to their prospects. By enabling marketers to deliver content and offers based on behavior, timing, and preferences, MMA not only increases engagement but also boosts conversion rates. Marketers often face significant challenges with…
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Content Marketing
You Are Not the Fortune 500
Roger Yu of USA Today just wrote an article a few days ago on companies abandoning blogging: With the emergence of social media, more companies are replacing blogs with nimbler tools requiring less time and resources, such as Facebook, Tumblr and Twitter. The entire article is fairly balanced… but the data may be a bit misrepresentative of all corporations. First,…
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Email Marketing & Automation
Is a Visual Business Plan Right for You?
Until now, I’ve started (but never finished) dozens of classic business plans. So I usually just wing it with a "business outline", but secretly wish I had taken the time to map out my long and short terms strategies in greater detail. So this time I've drafted a visual business plan.
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Content Marketing
The Blogging Triangle: 3 Elements of Success
I’ve been working on my presentation on Corporate Blogging this week. The book discussion today regarding Digital Aboriginal really sparked both my enthusiasm and my thoughts on what my theme should be. Though I’m going to discuss the advantages and disadvantages of Corporate Blogging, my expectation will be that most people there will want to blog. I don’t want to…
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Content Marketing
Something Smells with WordPress Plugin Ratings & Reviews
Contributing to the open source movement can be amazing, but this week wasn’t one of those times. We’ve been contributing to the WordPress community for a decade now. We’ve built countless plugins. Some have been retired, and others have incredible exposure. Our Image Rotator Widget plugin, for example, has been downloaded over 120,000 times and is active on over 10,000…
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Content Marketing
Ads on the Home Page?
Perception is reality. I’ve always believed that, to some extent, that this true. The perception of the employee is the reality of what kind of company or boss they work for. The perception of the market is how the stock responds. The perception of your customer is how successful your company is. The perception of a blog’s success is how…
