Analytics
Articles Tagged Analytics:
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Squeeze In Some New Visitors with Tynt
Everyone is looking for ways to fully leverage their content, the Martech Zone isn't any different. Many of your readers will read your content and then copy and paste snippets to send along to others or embed it into their…
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5 Ways to Kill Your Competition with Content
Someone asked on Quora if their blog could compete in an overly crowded segment of the blogosphere. The question was too good to answer there... I wanted to share my answer with all of you. 1.webp" class="s3-img" border="0" alt="300-charge.png" />…
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Social Media + Analytics = Inaccurate
If I were to ask you which source provided more traffic to your site, Twitter or Facebook... how would you determine that? The majority of web analytics users would log in and look at their referring sources and come up…
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Designed to Indicate Something Out of the Ordinary
My kids are always making fun of me for my love of animated movies - I simply can't get enough of them. As I was watching Madagascar 2, I loved this scene where the red light begins flashing on and…
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Google Killed the Google Analytics Star
That sinking feeling in your stomach may actually be coming from your browser. Don't look now, but Google plans to release a browser plugin that will allow users to opt out of being tracked by ... Google Analytics . Um,…
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It’s Time for Your Year-End Marketing Review
It's that time of year again... when you must put time aside to review your annual marketing plan. Next year may be more important than any year previous with the rapid adoption of social media strategies. Here's what I recommend…
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Six Degrees of Social Media Optimization
Having worked heavily in the online software industry over the last decade, I suppose it's not a surprise that more folks are seeking my advice on the development and enhancement of their platforms - especially with regard to social media.…
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Similar Content Different Delivery
1.webp" class="s3-img" border="0" alt="pencil-chart.png" align="left" style="align-left" /> Most people instinctively change their communication style when speaking to a child, a close friend, or someone who does not speak English as a native language. Why? Because each group has a different…
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You Know You’re a Smippy When…
You know you're a social media hippy (smippy), when: You start or sign a petition to stop Twitter auto-responses ... which won't actually do anything to stop Twitter auto-responses. You think outsourcing your company blog is some violation of the…
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Don’t forget online in your offline marketing!
Online consumer behavior is becoming invaluable to online marketers, but has been primarily missed with respect to offline entities. Many companies who have retail stores, as well as online stores, treat the two audiences separately, missing an excellent opportunity to…
