Analytics
Articles Tagged Analytics:
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Analytics & Testing
Social Media + Analytics = Inaccurate
If I were to ask you which source provided more traffic to your site, Twitter or Facebook… how would you determine that? The majority of web analytics users would log in and look at their referring sources and come up with the value. That’s a problem. Some companies simply add “twitter.com” as a referring source and think that it does…
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Analytics & Testing
Designed to Indicate Something Out of the Ordinary
My kids are always making fun of me for my love of animated movies – I simply can’t get enough of them. As I was watching Madagascar 2, I loved this scene where the red light begins flashing on and off… watch how it’s handled by the penguins at the wheel: It’s too bad that Analytics don’t always have flashing…
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Analytics & Testing
Google Killed the Google Analytics Star
Google, leading search provider and the horsepower behind the popular Google Analytics web traffic analytics tool, is going to allow users to avoid being tracked by their own tool.
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Analytics & Testing
It’s Time for Your Year-End Marketing Review
It’s that time of year again… when you must put time aside to review your annual marketing plan. Next year may be more important than any year previous with the rapid adoption of social media strategies. Here’s what I recommend collecting: Marketing Spend by Medium – this is actual money paid for external marketing and advertising efforts. Breaking this down…
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Social Media & Influencer Marketing
Six Degrees of Social Media Optimization
Having worked heavily in the online software industry over the last decade, I suppose it’s not a surprise that more folks are seeking my advice on the development and enhancement of their platforms – especially with regard to social media. I’ve been thinking a lot about what makes an application optimized for social media. Syndication – the majority of applications…
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Similar Content Different Delivery
Most people instinctively change their communication style when speaking to a child, a close friend, or someone who does not speak English as a native language. Why? Because each group has a different frame of reference, experiences, and relationship with the speaker which will effect their ability to interpret the message. The same is true in your written communication or…
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Content Marketing
You Know You’re a Smippy When…
You know you’re a social media hippy (smippy), when: You start or sign a petition to stop Twitter auto-responses… which won’t actually do anything to stop Twitter auto-responses. You think outsourcing your company blog is some violation of the commandments of blogging. You think a company developing a character on social media sites in order to market their product is…
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You Don’t Know what Marketing is
Have you given much thought to the word Marketing? As with many words, the definition has been distorted and redefined over time. Wikipedia provides the following definition: Marketing is an ongoing process of planning and executing the marketing mix (Product, Price, Place, Promotion often referred to as the 4 Ps) for products, services or ideas to create exchange between individuals…
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Analytics & Testing
Don’t forget online in your offline marketing!
Online consumer behavior is becoming invaluable to online marketers, but has been primarily missed with respect to offline entities. Many companies who have retail stores, as well as online stores, treat the two audiences separately, missing an excellent opportunity to target and track the other. Advanced analytics applications such as WebTrends, Coremetrics, and Omniture have largely been treated as reporting…
