Artificial Intelligence
Artificial intelligence acts as a catalyst for transformative growth. It empowers businesses to achieve hyper-personalization, automating routine tasks like lead qualification and campaign optimization, thus freeing professionals for strategic pursuits. AI’s ability to analyze vast datasets provides predictive insights into customer behavior, enabling proactive engagement and enhanced customer service through tools like chatbots. Furthermore, AI facilitates dynamic pricing and real-time campaign adjustments, ensuring maximum ROI and a competitive edge.
Ultimately, AI in marketing and sales translates to smarter decision-making, stronger customer relationships, and significant revenue growth. By transforming raw data into actionable intelligence, AI enables businesses to navigate the complexities of the modern market with unprecedented efficiency and precision.
Articles Tagged artificial intelligence:
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MOLOCO Cloud: Data-Driven, AI-Powered Mobile Ad Solutions for Mobile Apps
MOLOCO Cloud is an automated buying platform for ad inventory across the world’s leading programmatic exchanges and in-app ad networks. Now available as a cloud-based platform for all app marketers, MOLOCO Cloud is powered by proprietary machine learning technology that empowers mobile marketers to leverage first-party data and contextual signals from across the programmatic ecosystem to automatically optimize ad campaigns…
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Deduplication: Best Practices For Avoiding Or Correcting Duplicate Customer Data
Duplicate data does not only reduce the accuracy of business insights, but it compromises the quality your customer experience as well. Although the consequences of duplicate data are faced by everyone – IT managers, business users, data analysts – it has the worst impact on a company’s marketing operations. As marketers represent the company’s product and service offerings in the…
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Customer-First E-Commerce: Smart Solutions for the One Thing You Can’t Afford To Get Wrong
The pandemic-era pivot toward e-commerce has come with shifted consumer expectations. Once a value-add, online offerings have now become a primary client touchpoint for most retail brands. And as the main funnel of customer interactions, the importance of virtual customer support is at an all time high. E-commerce customer service comes with new challenges and pressures. First, at-home customers are…
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The Top 5 Trends in Digital Asset Management (DAM) Happening In 2021
Moving into 2021, there are some advancements happening in the Digital Asset Management (DAM) industry. In 2020 we witnessed massive changes in work habits and consumer behavior due to covid-19. According to Deloitte, the number of people working from home doubled in Switzerland during the pandemic. There is also reason to believe that the crisis will cause a permanent increase…
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The Top Trends Shaping Digital Marketing
This is a great summary of many of the trends that we’ve been hammering away on with our clients – organic search, local search, mobile search, video marketing, email marketing, paid advertising, lead generation, and content marketing are key trends. It’s pretty much a truism that you need to be keyed in to the latest digital marketing statistics and the hottest trends for your digital…
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The Latest Technology Trends in Retail
Retail is an essential part of everyone’s lives. It’s a global machine developed to deliver and serve customers across nations. People equally enjoy shopping in brick-and-mortar and online stores. Therefore, it comes as no surprise that the global retail industry is expected to reach $29.8 trillion in 2023. But, it can’t do it on its own. There are many reasons…
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Salesforce: Unlock Global B2B Growth With AI-Powered Commerce
B2B companies today face increasing pressure to deliver seamless, scalable, and personalized purchasing experiences for increasingly digital-first buyers. Whether it’s meeting global customer needs, managing complex catalogs, or launching tailored storefronts faster than ever, traditional platforms can leave businesses struggling to keep up with the demands of modern e-commerce. Salesforce B2B Commerce Salesforce B2B Commerce is a connected, AI-powered e-commerce…
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Applying AI To Build Out The Perfect Buying Profile and Deliver Personalized Experiences
Businesses are constantly looking for ways to improve both the efficiency and effectiveness of their operations. And this will only become a more important focus as we continue to navigate the complex and volatile COVID-stricken commercial climate. Fortunately, e-commerce is thriving. Unlike physical retail, which has been significantly impacted by pandemic restrictions, online sales are up. During the 2020 festive…
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4 Ways Machine Learning Is Enhancing Social Media Marketing
With more people being involved in online social networking every day, social media have become an indispensable part of marketing strategies for businesses of all kinds. There were 4.388 billion internet users worldwide in 2019, and 79% of them were active social users. Global State of Digital Report When used strategically, social media marketing can contribute to a company’s revenue,…
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UZE Ads: The Marketplace Platform For Mobile Digital Out-Of-Home Advertising
During the pandemic, the advertising market took a hit. Expected, of course, but a 19.1% drop in H1 220 is a serious impact on businesses. COVID-19 has reshaped the consumer landscape, as it has so many other aspects of daily life. People are traveling less and spending less. The pandemic will hopefully be over in the next few months, but…
