B2b
Articles Tagged b2b:
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How To Better Understand Your B2B Customers With Machine Learning
B2C firms are considered the front-runners in customer analytics initiatives. Various channels like e-commerce, social media, and mobile commerce have enabled such businesses to sculpt marketing and offer excellent customer service. Extensive data and advanced analytics via machine learning procedures…
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vidREACH: Elevate Your B2B Outreach with Personalized Video Messaging
In today's digital age, where inboxes are flooded with generic emails, it's getting harder than ever to capture the attention of your B2B prospects and clients. Traditional communication methods often fall flat, failing to forge the genuine connections that drive…
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How Your B2B Social Media Strategy Should Differ from a B2C Strategy
Social media continues to be a vital tool for connecting with audiences, but B2B and B2C marketing strategies differ significantly. These distinctions arise from the unique nature of their audiences, goals, and engagement tactics, requiring tailored approaches for success. Why…
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A 4-Point Plan to Transform Your B2B Customers into Brand Evangelists
If you spent an evening in a city you’d never visited before and had two restaurant recommendations, one from the hotel concierge and one from a friend, you’d probably follow your friend’s advice. We generally find the opinions of people…
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How Real-Time Market Pricing Can Boost Business Performance
As the modern world places increasing importance on speed and flexibility, the ability to infuse real-time, highly relevant pricing and sales guidance into their sales channels can give businesses the upper hand on competitors when meeting customer expectations. Of course,…
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ePR is Breaking Marketing… in Europe
GDPR was introduced in May 2018 and it was good. Well, that’s a stretch. The skies didn’t fall in and everybody went about their day. Some more uninterrupted than others. Why? Because it ensured freely given, specific, informed, and unambiguous consent was now…
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Full Circle Insights: Funnel Metrics and Attribution for Salesforce
At most companies, marketing and sales don’t operate on a level playing field. B2B sales operations have CRM systems like Salesforce to measure performance, including overall company metrics and the granular details of team and individual performance. Since the CRM…
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Martech: The Three Keys to Solving Marketing’s Massive Technology Problem
All too often, technology becomes the personification of success. I’ve been guilty of it, too. Technology is easy to buy and, therefore, feels like an instant upgrade! The first decade of the 2000s was all about inbound, so we raced…
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You’ve (Still) Got Mail: Why Artificial Intelligence Means a Strong Future for Marketing Emails
It’s hard to believe that email has been around for 45 years. Most marketers today have never lived in a world without email. Yet despite being woven into the fabric of everyday life and business for so many of us…
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3 Ways to Easily Collect Prospect Data with LinkedIn Integrated Lead Generation Forms
LinkedIn continues to be a primary resource for my business as I seek prospects and partners for my business. I'm not sure a day doesn't go by that I'm not utilizing my professional account to connect and meet others. LinkedIn…
