B2b

Articles Tagged b2b:

  • E-commerce and RetailZilliant Real-time Market Pricing for B2B Businesses

    How Real-Time Market Pricing Can Boost Business Performance

    As the modern world places increasing importance on speed and flexibility, the ability to infuse real-time, highly relevant pricing and sales guidance into their sales channels can give businesses the upper hand on competitors when meeting customer expectations. Of course, as the demands of performance increase, so do the complexities of business.  Market conditions and business dynamics are changing increasingly…

  • Customer Data PlatformsePrivacy Regulation

    ePR is Breaking Marketing… in Europe

    GDPR was introduced in May 2018 and it was good. Well, that’s a stretch. The skies didn’t fall in and everybody went about their day. Some more uninterrupted than others. Why? Because it ensured freely given, specific, informed, and unambiguous consent was now required from a European citizen before a company could email them.  Okay… But let’s recap. Didn’t the marketing automation giants…

  • Customer Data PlatformsMartech Stack Problem

    Martech: The Three Keys to Solving Marketing’s Massive Technology Problem

    All too often, technology becomes the personification of success. I’ve been guilty of it, too. Technology is easy to buy and, therefore, feels like an instant upgrade! The first decade of the 2000s was all about inbound, so we raced toward marketing automation with open arms; in a dust of purchase orders and definitive guides – we were off and…

  • Artificial IntelligenceAI and Email Marketing

    You’ve (Still) Got Mail: Why Artificial Intelligence Means a Strong Future for Marketing Emails

    It’s hard to believe that email has been around for 45 years. Most marketers today have never lived in a world without email. Yet despite being woven into the fabric of everyday life and business for so many of us for so long, the email user experience has evolved little since the first message was sent in 1971. Sure, we…

  • Advertising TechnologyLinkedIn

    3 Ways to Easily Collect Prospect Data with LinkedIn Integrated Lead Generation Forms

    LinkedIn continues to be a primary resource for my business as I seek prospects and partners for my business. I’m not sure a day doesn’t go by that I’m not utilizing my professional account to connect and meet others. LinkedIn continues to recognize their key position in the social media space, ensuring the ability of businesses to connect for recruitment…

  • Email Marketing & AutomationAct-On: Cloud-Based Marketing Automation Platform for Customer Lifecycle

    Act-On: Purpose-Built, SaaS, Cloud-Based Marketing Automation

    Modern marketing is digital marketing. Its broad scope spans outbound and inbound tactics, lead generation and nurturing strategies, and customer lifecycle optimization and advocacy programs. To succeed, marketers need a digital marketing solution that’s capability-rich, flexible, interoperable with other systems and tools, intuitive, easy to use, effective, and cost-efficient. Additionally, 90 percent of businesses worldwide are smaller, and so are…

  • Event Marketingkaon interactive augmented reality

    Kaon AR: A B2B Augmented Reality Platform

    Kaon Interactive is a provider of 3D interactive sales and marketing engagement applications. Available on the Kaon High Velocity Marketing Platform™, Kaon AR™ is the first B2B marketing application that enables companies to place a fully scaled 3D digital representation of their physical product in their customers’ actual environment. On Tango-enabled mobile devices, such as the Lenovo Phab 2 Pro, users can explore…

  • Email Marketing & Automationemail

    Research: Email List Quality is Top Priority for B2B Marketers

    Many B2B marketers know email marketing can be one of the most effective lead generation tools, with research from the Direct Marketing Association (DMA) showing an average ROI of $38 for each $1 spent. But there is no doubt that implementing a successful email campaign can have its challenges. To better understand the challenges marketers are facing, email marketing software…

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