B2b

Articles Tagged b2b:

  • E-commerce and RetailROBO: Research Online Buy Offline Statistics and Infographic

    ROBO: How Today’s Shoppers Research Online and Buy Offline

    The phenomenon known as Research Online, Buy Offline (ROBO) has emerged as a significant force shaping consumer behavior. While e-commerce continues to grow, it’s crucial to recognize that 90% of consumer purchases still occur in physical retail outlets. This statistic underscores the enduring importance of brick-and-mortar stores, even as online influences play an increasingly pivotal role in the shopping journey.…

  • Sales and Marketing TrainingThe #1 Complaint about Inbound Marketing

    The #1 Complaint About Inbound Marketing

    Once every month or so, we hear the same complaint from prospects who are working with inbound marketing agencies and clients that are working with us on their inbound marketing efforts. Not to mention that this complaint is one that I’d make myself with our agency if I didn’t understand how inbound marketing actually worked. Complaint: We’re not getting any…

  • E-commerce and Retailorder management system

    5 Ways Cloud-based Order Management Systems Help You Get Closer to Your Customers

    2016 will be the year of the B2B Customer. Companies of all industries are beginning to realize the importance of delivering personalized, customer-centric content and responding to buyers’ needs to remain relevant. B2B companies are finding the need to adjust their product marketing strategies to appease the B2C-like shopping behaviors of younger generation buyers. Faxes, catalogs, and call centers are…

  • E-commerce and Retailb2b ecommerce

    Your B2B Strategy Should Include Ecommerce

    Did you know that we’ve added a services shop on Martech? We don’t promote it a ton (yet) as we continue to dabble, but we are seeing more and more companies that just want up front pricing and don’t wish to work directly with a sales team to sign up for a product or service. It’s why we built out…

  • Sales Enablement, Automation, and Performancedata strong team salesforce

    The Impact of Collecting and Enhancing B2B Data for Marketing

    When I began my corporate journey implementing continuous improvement, one finding that was consistent with improving any process was the inefficiency – and subsequent opportunity – in the hand-off. Decades later and I find that this is even true with our agency. One example is when our clients have turnover within their ranks. When the decision-maker changes, more often than…

  • Content Marketingb2b content lead generation

    How to Generate More B2B Leads with Content

    The Chief Marketing Officer (CMO) Council launched a new study centered on how marketing can more effectively generate qualified sales leads through compelling thought leadership content – a task that has proven to be a struggle for marketers today. In fact, only 12% of marketers believe they have high-performance content marketing engines that are strategically programmed to target the right…

  • Content MarketingSlideshare Marketing Guide and Infographic

    The A-to-Z B2B Marketing Guide to Slideshare

    SlideShare is an underrated tool in the content marketer’s arsenal—particularly for B2B outreach. With over 60 million monthly users, it’s a powerful platform to build authority, generate leads, and repurpose existing content in a more visual and searchable way. Table of ContentsThe A-to-Z Guide to Mastering SlideShareA – AnalyticsB – BrandC – Calls to ActionD – DocumentsE – ExploreF –…

  • Sales Enablement, Automation, and Performancesales call dialing service.png

    MonsterConnect: Pay Your Sales Team to Close, Not Dial

    Having worked at multiple SaaS companies with outbound sales teams, it became clearly evident that the growth of the company was largely dependent upon our ability for our sales representatives to close new business. It was absolutely no surprise, either, that there was an absolute correlation between a sales rep’s outbound call volume and their closed sales rate. If that…

  • E-commerce and RetailEvery Business Will Be Ecommerce

    Prediction: Your Business Will Be an E-commerce Business

    Have you seen our newly launched site? It’s quite incredible. We worked on the designs and development of our publication for over six months, and I can’t tell you how much time we spent. The issue was simply that we couldn’t develop fast enough or finish quickly enough. In my opinion, anyone building a theme from scratch today is doing…

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