B2b
Articles Tagged b2b:
- Sales Enablement, Automation, and Performance
3 B2B Sales Principles That Your Strategy Must Incorporate
The sales industry is rapidly evolving. Sales teams have consistently been able to make incremental tactical improvements to their processes. Still, in the last few years, sales have entered a new era fueled by technology, analysis, and a dramatic change in buyer behavior. Sales managers have placed a new focus on utilizing technology to measure sales representative activity and enhance…
- Marketing Infographics
Modern Marketing: Eight Core Pillars
Modern marketing has transformed dramatically in recent years, shaped by technological advances and changing consumer behaviors. Here are the essential pillars that define successful marketing strategies in today’s landscape: Customer-Centric Brand Experience: Today’s marketing focuses on creating meaningful customer experiences at every touchpoint. With 80% of companies competing primarily on customer experience, successful brands understand that each interaction must be…
- E-commerce and Retail
ROBO: How Today’s Shoppers Research Online and Buy Offline
The phenomenon known as Research Online, Buy Offline (ROBO) has emerged as a significant force shaping consumer behavior. While e-commerce continues to grow, it’s crucial to recognize that 90% of consumer purchases still occur in physical retail outlets. This statistic underscores the enduring importance of brick-and-mortar stores, even as online influences play an increasingly pivotal role in the shopping journey.…
- Sales and Marketing Training
The #1 Complaint About Inbound Marketing
Once every month or so, we hear the same complaint from prospects who are working with inbound marketing agencies and clients that are working with us on their inbound marketing efforts. Not to mention that this complaint is one that I’d make myself with our agency if I didn’t understand how inbound marketing actually worked. Complaint: We’re not getting any…
- E-commerce and Retail
5 Ways Cloud-based Order Management Systems Help You Get Closer to Your Customers
2016 will be the year of the B2B Customer. Companies of all industries are beginning to realize the importance of delivering personalized, customer-centric content and responding to buyers’ needs to remain relevant. B2B companies are finding the need to adjust their product marketing strategies to appease the B2C-like shopping behaviors of younger generation buyers. Faxes, catalogs, and call centers are…
- E-commerce and Retail
Your B2B Strategy Should Include Ecommerce
Did you know that we’ve added a services shop on Martech? We don’t promote it a ton (yet) as we continue to dabble, but we are seeing more and more companies that just want up front pricing and don’t wish to work directly with a sales team to sign up for a product or service. It’s why we built out…
- Content Marketing
A Successful B2B Content Marketing Strategy Requires Authority
Marketers are often struggling just to keep up with the needs of their content and email marketing programs. More often than not, our clients’ strategies are built around their internal processes. News, product releases, service updates or even just weekly schedules dictate the content that’s published. The problem, of course, is that your business’ marketing plan doesn’t follow the routine…
- Sales Enablement, Automation, and Performance
The Impact of Collecting and Enhancing B2B Data for Marketing
When I began my corporate journey implementing continuous improvement, one finding that was consistent with improving any process was the inefficiency – and subsequent opportunity – in the hand-off. Decades later and I find that this is even true with our agency. One example is when our clients have turnover within their ranks. When the decision-maker changes, more often than…
- Content Marketing
How to Generate More B2B Leads with Content
The Chief Marketing Officer (CMO) Council launched a new study centered on how marketing can more effectively generate qualified sales leads through compelling thought leadership content – a task that has proven to be a struggle for marketers today. In fact, only 12% of marketers believe they have high-performance content marketing engines that are strategically programmed to target the right…
- Content Marketing
The A-to-Z B2B Marketing Guide to Slideshare
SlideShare is an underrated tool in the content marketer’s arsenal—particularly for B2B outreach. With over 60 million monthly users, it’s a powerful platform to build authority, generate leads, and repurpose existing content in a more visual and searchable way. Table of ContentsThe A-to-Z Guide to Mastering SlideShareA – AnalyticsB – BrandC – Calls to ActionD – DocumentsE – ExploreF –…
