B2b
Articles Tagged b2b:
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Act-On: Purpose-Built, SaaS, Cloud-Based Marketing Automation
Modern marketing is digital marketing. Its broad scope spans outbound and inbound tactics, lead generation and nurturing strategies, and customer lifecycle optimization and advocacy programs. To succeed, marketers need a digital marketing solution that’s capability-rich, flexible, interoperable with other systems…
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Kaon AR: A B2B Augmented Reality Platform
Kaon Interactive is a provider of 3D interactive sales and marketing engagement applications. Available on the Kaon High Velocity Marketing Platform, Kaon AR is the first B2B marketing application that enables companies to place a fully scaled 3D digital…
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Research: Email List Quality is Top Priority for B2B Marketers
Many B2B marketers know email marketing can be one of the most effective lead generation tools, with research from the Direct Marketing Association (DMA) showing an average ROI of $38 for each $1 spent. But there is no doubt that…
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3 B2B Sales Principles That Your Strategy Must Incorporate
The sales industry is rapidly evolving. Sales teams have consistently been able to make incremental tactical improvements to their processes. Still, in the last few years, sales have entered a new era fueled by technology, analysis, and a dramatic change…
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Modern Marketing: Eight Core Pillars
Modern marketing has transformed dramatically in recent years, shaped by technological advances and changing consumer behaviors. Here are the essential pillars that define successful marketing strategies in today's landscape: Customer-Centric Brand Experience : Today's marketing focuses on creating meaningful customer…
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ROBO: How Today’s Shoppers Research Online and Buy Offline
The phenomenon known as Research Online, Buy Offline ( ROBO ) has emerged as a significant force shaping consumer behavior. While e-commerce continues to grow, it's crucial to recognize that 90% of consumer purchases still occur in physical retail outlets…
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The #1 Complaint About Inbound Marketing
Once every month or so, we hear the same complaint from prospects who are working with inbound marketing agencies and clients that are working with us on their inbound marketing efforts. Not to mention that this complaint is one that…
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Your B2B Strategy Should Include Ecommerce
Did you know that we've added a services shop on Martech ? We don't promote it a ton (yet) as we continue to dabble, but we are seeing more and more companies that just want up front pricing and don't…
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A Successful B2B Content Marketing Strategy Requires Authority
Marketers are often struggling just to keep up with the needs of their content and email marketing programs. More often than not, our clients' strategies are built around their internal processes. News, product releases, service updates or even just weekly…
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The Impact of Collecting and Enhancing B2B Data for Marketing
When I began my corporate journey implementing continuous improvement, one finding that was consistent with improving any process was the inefficiency - and subsequent opportunity - in the hand-off. Decades later and I find that this is even true with…
