B2b
Articles Tagged b2b:
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E-commerce and Retail
5 Ways Cloud-based Order Management Systems Help You Get Closer to Your Customers
2016 will be the year of the B2B Customer. Companies of all industries are beginning to realize the importance of delivering personalized, customer-centric content and responding to buyers’ needs to remain relevant. B2B companies are finding the need to adjust their product marketing strategies to appease the B2C-like shopping behaviors of younger generation buyers. Faxes, catalogs, and call centers are…
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E-commerce and Retail
Your B2B Strategy Should Include Ecommerce
Did you know that we’ve added a services shop on Martech? We don’t promote it a ton (yet) as we continue to dabble, but we are seeing more and more companies that just want up front pricing and don’t wish to work directly with a sales team to sign up for a product or service. It’s why we built out…
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Sales Enablement, Automation, and Performance
The Impact of Collecting and Enhancing B2B Data for Marketing
When I began my corporate journey implementing continuous improvement, one finding that was consistent with improving any process was the inefficiency – and subsequent opportunity – in the hand-off. Decades later and I find that this is even true with our agency. One example is when our clients have turnover within their ranks. When the decision-maker changes, more often than…
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Content Marketing
How to Generate More B2B Leads with Content
The Chief Marketing Officer (CMO) Council launched a new study centered on how marketing can more effectively generate qualified sales leads through compelling thought leadership content – a task that has proven to be a struggle for marketers today. In fact, only 12% of marketers believe they have high-performance content marketing engines that are strategically programmed to target the right…
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Sales Enablement, Automation, and Performance
MonsterConnect: Pay Your Sales Team to Close, Not Dial
Having worked at multiple SaaS companies with outbound sales teams, it became clearly evident that the growth of the company was largely dependent upon our ability for our sales representatives to close new business. It was absolutely no surprise, either, that there was an absolute correlation between a sales rep’s outbound call volume and their closed sales rate. If that…
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E-commerce and Retail
Prediction: Your Business Will Be an E-commerce Business
Have you seen our newly launched site? It’s quite incredible. We worked on the designs and development of our publication for over six months, and I can’t tell you how much time we spent. The issue was simply that we couldn’t develop fast enough or finish quickly enough. In my opinion, anyone building a theme from scratch today is doing…