Advertising Psychology: How Thinking Versus Feeling Impacts Your Advertising Response Rates

The average consumer is exposed to an enormous volume of advertising every 24 hours. That’s about 2 million ads a year that the average person sees! This includes radio, television, search, social media and print ads. In fact, Since we are exposed to so much advertising, how do advertisers and marketers make sure their ads stand out? Psychology. Great advertising taps into either our emotional or rational response. Emotional response to an ad has far

How Colors and Fonts Impact Consumer Behavior

While most marketers intuitively understand that fonts and colors are important to good design, many don’t get how powerful they truly are, often basing their opinions on grand claims instead of solid data. So, what does the reliable science say? Research on consumers’ first reactions to new products has found: The team at MDG Advertising sifted through the latest research to uncover the key things marketers need to know about the huge impact that color

The Science of Visual Marketing

This month we’ve had 2 photo shoots with clients, a drone video, and a thought leadership video… all to customize our clients’ sites and content. Every time we swap out stock footage and video on customers’ sites and replace it with photos of their company, their staff, and their customers… it transforms the site and engagement and conversions increase. It’s one of those subtle things that we don’t necessarily identify when we see a site,

Graphic Design Terminology That Noobs Often Get Confused

I chuckled a little bit when I found this infographic because, as it turns out, I must be a graphic design noob. But, alas, it’s amazing finding out how much I don’t know about an industry I’ve been embedded deeply in for the last 25 years. In my defense, I only dabble and request graphics. Thankfully, our designers are far more knowledgeable about graphic design than I am. You need to know the difference between

Landing Page Optimization Tips that Increase Conversion Rates

There’s no doubt that optimizing landing pages is a worthwhile endeavor for any marketer. Email Monks have put together this comprehensive interactive infographic on landing page optimization tips that drive measurable results. Here are some great stats associated with landing page optimization. The research they’ve completed provides a comprehensive list of landing page optimization tips: Personas – identify the personas of your target audience and speak specifically to them. Focus – provide a single focus

2016 Website Design Trends to Consider Before Creating Your Site

We’ve seen a lot of companies moving towards a cleaner, simpler experience for website users. Whether you’re a designer, a developer, or you just love websites, you can learn something by taking a look at how they’re doing it. Get ready to be inspired! Animation Leaving behind the early, gaudy days of the web, which was flush with flashing gifs, animated bars, buttons, icons and dancing hamsters, animation today means creating interactive, responsive actions that