Email Marketing

Articles Tagged Email Marketing:

  • Content Marketingseo

    More Than Search Engine Optimization

    Yesterday, I did some training on search engine optimization and invited designers, copywriters, agencies and even competitors to come to the training. It was a full-house and went well. Placement in search engines isn’t always the answer – a company must have effective content, a great site, and a path for them to engage with the company. I do think…

  • Content MarketingDepositphotos 53656971 s

    What is an Email Marketing Consultant and Do I Need One?

    Email marketing consultants generally take three forms; all of which have skills and experience that are specific to developing effective email marketing strategies. However, their core competencies and offerings vary greatly. So do you need an email consultant? If so, what type? Ask yourself the following questions.

  • Email Marketing & AutomationDepositphotos 14687257 s

    Don’t Let Your Drip Campaign Become Chinese Water Torture

    One of the most effective techniques to move Random Strangers to Raving Fans is to use a “drip campaign”.  In this process you identify a select group of people who fit a particular demographic, or better yet, share a common interest and send them messages.  These messages can be email, voice mail, direct mail, or face to face. A truely…

  • Email Marketing & AutomationDepositphotos 23190588 s

    You Might Need an Email Marketing Expert If…

    No matter if employ an email marketing agency or in-house talent; this guide will help you to assess your current efforts and get more value from your email marketing.

  • Content MarketingMarket To Intent, Not Eyeballs

    Marketing to Intent, Not Eyeballs

    Old school marketers always seem to get hung up on the number of eyeballs. I’ve always been a database and direct marketer, so I liked getting the right eyeballs rather than pushing advertisements in front of all of them. Businesses like the Yellow Pages like to tout the big numbers, too. I read once that 87% of the U.S. Population…

  • Email Marketing & AutomationAmerican Airlines: Personalization in Email Acquisition

    American Airlines Shows How to Personalize Email Marketing Campaigns Effectively

    Personalization is no longer a nice-to-have in email marketing—it’s a necessity. When executed well, it engages your audience, builds loyalty, and drives conversions. Airlines, for example, have an incredible opportunity to leverage the data they collect to create highly personalized email campaigns. Unfortunately, many fall short. American Airlines Take a recent experience I had with American Airlines as an example.…

  • Email Marketing & AutomationDepositphotos 4354507 m 2015

    Why there’s so much Email in your Inbox that you DON’T READ.

    Today, eROI released a study on a survey they did to over 200 email marketers. I personally think the results are disappointing – almost alarming. eROI asked email marketers what they thought was most important. Here are the results: IMHO, I’m in total agreement with the top 2 items. Relevance and Deliverability are key… getting the right message to the…

  • Content MarketingIndianapolis Colts: Make It Personal

    Indianapolis Colts

    When I was unceremoniously terminated from my position as database marketing manager at the local newspaper, it was quite a relief. Having leadership within the newspaper industry that couldn’t comprehend how the Internet would transform human behavior was infuriating and frustrating… and I was tired of battling them every day. That said, getting fired as a single father is quite…

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