Email Marketing

Articles Tagged Email Marketing:

  • email service provider

    An Insider’s Look at the Future of Email Marketing Software and Services

    One of the benefits of living and breathing a niche industry, like operating an email agency, is that it affords one the opportunity to ponder what the future may hold. The following is a future-vision of what email marketing will look like in year 2017 for practitioners, marketers and consumers alike. The Name of the Game Has Changed Fast forward…

  • stranger email

    Stop Assuming I Know You!

    At least once or twice a week, I get some email that’s smartly crafted, personable, and I have absolutely not a single clue why I’m receiving the email or the company that sent it. It typically goes something like this: From: [Product] Subject: [Product] Version 2 Released! Hello [Product] User! We’ve been hard at work that last few months redesigning…

  • Email holidays

    Email Best Practices for the Holiday Season

    Consumers love email marketing. In fact, when surveyed, consumers state that email is one of their favorite means of getting offers and discounts from the businesses that they work with. This holiday season will be no different and you need to plan accordingly. Test, segment and increase the frequency of your emails this holiday season and you can drive a…

  • dr todds email

    What Makes People Click… 72% More?

    Dr. Todd’s, an e-commerce site for quality foot care products, turned to SmallBox for a custom web marketing package. One key component of Dr. Todd’s marketing mix is email marketing. We created a new content strategy, a fresh design and mapped out an editorial calendar. We’ve analyzed one of Dr. Todd’s promotional emails to show what makes people click and…

  • Email Is NOT Dead!

    No, Email Is NOT Dead!

    I noticed this tweet from Chuck Gose yesterday. It referenced an article on the New York Times website called Email: Press Delete. Every so often, we all see these types of articles that make the cry that email is dead! and suggest that we should look at the habits of the younger generation to see how we will communicate in…

  • Making a Case for Outsourcing Email Marketing

    For marketers who want to mine more gold from their email programs; outsourced email marketing is quickly gaining popularity. They're seeking managed email marketing services because they’re frustrated and frugal. Does outsourcing your email marketing makes dollars and sense to you?

  • seo

    More Than Search Engine Optimization

    Yesterday, I did some training on search engine optimization and invited designers, copywriters, agencies and even competitors to come to the training. It was a full-house and went well. Placement in search engines isn’t always the answer – a company must have effective content, a great site, and a path for them to engage with the company. 1.webp” class=”s3-img” border=”0″…

  • Depositphotos 53656971 s

    What is an Email Marketing Consultant and Do I Need One?

    Email marketing consultants generally take three forms; all of which have skills and experience that are specific to developing effective email marketing strategies. However, their core competencies and offerings vary greatly. So do you need an email consultant? If so, what type? Ask yourself the following questions.

  • Depositphotos 14687257 s

    Don’t Let Your Drip Campaign Become Chinese Water Torture

    One of the most effective techniques to move Random Strangers to Raving Fans is to use a “drip campaign”.  In this process you identify a select group of people who fit a particular demographic, or better yet, share a common interest and send them messages.  These messages can be email, voice mail, direct mail, or face to face. A truely…

  • Depositphotos 23190588 s

    You Might Need an Email Marketing Expert If…

    No matter if employ an email marketing agency or in-house talent; this guide will help you to assess your current efforts and get more value from your email marketing.

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