Email Marketing
Articles Tagged Email Marketing:
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Stop Assuming I Know You!
At least once or twice a week, I get some email that's smartly crafted, personable, and I have absolutely not a single clue why I'm receiving the email or the company that sent it. It typically goes something like this:…
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Email Best Practices for the Holiday Season
Consumers love email marketing. In fact, when surveyed , consumers state that email is one of their favorite means of getting offers and discounts from the businesses that they work with. This holiday season will be no different and you…
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What Makes People Click… 72% More?
Dr. Todd's , an e-commerce site for quality foot care products, turned to SmallBox for a custom web marketing package. One key component of Dr. Todd's marketing mix is email marketing. We created a new content strategy, a fresh design…
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No, Email Is NOT Dead!
I noticed this tweet from Chuck Gose yesterday. It referenced an article on the New York Times website called Email: Press Delete . Every so often, we all see these types of articles that make the cry that email is…
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More Than Search Engine Optimization
Yesterday, I did some training on search engine optimization and invited designers, copywriters, agencies and even competitors to come to the training. It was a full-house and went well. Placement in search engines isn't always the answer - a company…
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What is an Email Marketing Consultant and Do I Need One?
As we all know, email marketing works so I won't bore you with this information . Instead, let's see what an email marketing consultant is and what they can do for you. Email marketing consultants generally take three forms, an…
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Don’t Let Your Drip Campaign Become Chinese Water Torture
One of the most effective techniques to move Random Strangers to Raving Fans is to use a "drip campaign". In this process you identify a select group of people who fit a particular demographic, or better yet, share a common…
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You Might Need an Email Marketing Expert If…
This post is intended to be a resource for those who, admittedly, know that they could be deriving more value from the email channel. No matter if decide to hire outside professionals, such as an email marketing agency , or…
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Marketing to Intent, Not Eyeballs
Old school marketers always seem to get hung up on the number of eyeballs . I've always been a database and direct marketer, so I liked getting the right eyeballs rather than pushing advertisements in front of all of them.…
