Articles Tagged email:
- Email Marketing & Automation
Notablist: Design Inspiration and Competitive Research for Email Marketers
Notablist markets themselves as the Email Newsletter Search Engine, having indexed over 5 million search email newsletters across over 400,000 Publishers. Tools like these are fantastic for designers who wish to get inspiration from key brands or digital marketers who want to see when their competitors are sending and what kind of newsletters and deals are being communicated. If you’re a…
- Marketing Infographics
You Spend 83 Days a Year Emailing
The average salesperson logs over 2,000 hours per year on business communication, mostly on role-specific tasks (39%) and reading/answering emails (28%). While it would seem that social media is becoming the most popular mode of communication, as 72% of companies are now using social media in some form, email is still the top preference among businesses around the world. According…
- Advertising Technology
How Social Marketing Stacks Up with Traditional Advertising
I’m not opposed at all to advertising and paying for promotion, but many business owners and even some marketers don’t distinguish the difference. Often, social marketing is seen as just another channel. While it is an additional strategy to add to your marketing, social offers a far different opportunity. Social media has been disrupting the advertising landscape ever since it…
- Content Marketing
ISEBOX: Video Content Publishing and Distribution
ISEBOX allows agencies and brands to mange, publish and distribute images, documents, audio files, embed codes, and more all on a single page. The destination page can be password protected or open to the public. Uploaded video files can be as large as 5GB per file and the media is playable by the client or HQ on any desktop or…
- Email Marketing & Automation
Signal: Grow with Email, Text, Social and Sweepstakes
BrightTag, a cloud-based marketing platform for Internet retailers, has purchased Signal. Signal is a centralized marketing hub for cross channel marketing via email, SMS and social media. Signal features include: Email newsletters – pre-built, mobile-optimized email templates to use or create your own. Text messaging – launch an effective program and be compliant with mobile carrier requirements. Social media publishing…
- Email Marketing & Automation
Key Strategies for Email Marketing
Email marketing continues to be the surest way to reconnect, retain and attract customers. While there are challenges getting in the inbox, there are still strategies that produce results for highly productive email marketing teams. The 2014 Adestra/Econsultancy Email Marketing Industry Census surveyed over 1,100 digital marketers and figured out which attributes are critical for creating an email marketing dream…
- Content Marketing
The Top Marketing Tactics for Lead Generation
We touched base with an old client today who hasn’t worked with us in the last year. A year ago, many companies were utilizing our resources because we were ahead of the curve on search optimization strategies. Now, I believe we’re pushing our clients further down the road to rich content strategies and marketing automation. It winds up, we’re on…
- Email Marketing & Automation
The Email and Social Media Jugalbandi
We recently published an inbound marketing crash course that provides 5 emails sent weekly (subscribe on the tab on our agency site). One of the series of emails focuses totally on email marketing, which we refer to the linchpin of any inbound marketing effort. The creative team at Email Monks have produced this infographic which shows the coupling… or jugalbandi……
- Email Marketing & Automation
Serving is the New Selling
I attended an Indianapolis AMA luncheon where Joel Book spoke about Marketing to the Power of One. His presentation contained a plethora of great information around using digital marketing to serve customers more effectively. Although, there were several takeaways from the program, there was one that stuck with me. The notion that: serving is the new selling. Basically, the idea…
- Email Marketing & Automation
Email Versus Social Media
This well-detailed infographic from HostPapa provides more insight into how each medium – email or social media – should be utilized rather than whether one is a substitute for the other. They’re simply not. You should not be doing one or the other – you should be focused on doing both effectively. 75% of all adults express email is their…
