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  • Analytics & Testingfacebook twitter roi

    Determining Facebook and Twitter ROI

    I’m not sure I agree with the title of this infographic from InventHelp since it doesn’t actually educate one on how to determine the literal return on investment. More so, it’s a great infographic that shows where marketers should look for a return on investment by leveraging Facebook and Twitter. Within the infographic, a method of looking at the change…

  • Marketing InfographicsWhy Your Business Must Be Social

    Why Your Business Must Go Social

    Unlike other more traditional forms of marketing, social media marketing is as accesible to small business owners as it is to Fortune 500 companies. This infographic illustrates the impact of social media on your business.

  • Marketing InfographicsFacebook Friend Infographic

    What’s a Facebook Friend Really Worth?

    Facebook’s IPO has come and gone already and there’s no shortage of opinions floating around the blogosphere as to whether or not it was successful and what the future may hold for Facebook’s users. No matter your thoughts the fact remains Facebook raised $16 billion in an afternoon after raising their target price twice and had the 3rd largest IPO…

  • Marketing Infographicsfacebook power user infographic

    The Facebook Power User

    Today’s the day! Facebook will officially be a $100 billion property, skyrocketing the company to the top of the most valuable companies in the United States. Quite honestly, I wouldn’t buy a single share if I were in a position to. I may be naive, but I don’t think there are enough humans on the Earth to sustain growth enough…

  • Content MarketingRun-DMC Image courtesy Flickr http://www.flickr.com/photos/johannahobbs/

    3 Things Run-DMC Taught Me About Social Media

    Call me a product of a liberal arts education, but I firmly believe one’s worldview should be informed by as many sources and experiences as possible. Reading the latest book by an expert in your field is great. Consuming as many blog posts and news articles as you can about your industry is helpful. Attending conferences and sitting in on presentations to…

  • Analytics & TestingHistory of Social and Web Analytics Through 2011

    The History of Web and Social Analytics (Through 2011)

    We love infographics… and if you haven’t noticed, we now have a category just for the Infographics. We love infographics so much that we’ve started to develop and design our own infographics and some for our partners and clients. This one was created for our client, Webtrends, and provides a social media and web analytics history. Here is a history…

  • Paid and Organic Search MarketingGoogle Spam to Facebook Spam

    Google Cleans Up, Spammers Move to Facebook

    Every media that has come and gone has died for one of two reasons, either a failure to innovate or an incapacity to control the signal-to-noise ratio. In Google’s case, the signal is really great search results on page one and the noise is the useless search results that infiltrate and contaminate those top positions. Google would not be the…

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