Gdpr
Articles Tagged gdpr:
- Customer Data Platforms
Prioritizing User Privacy in Platform Development and Licensing: A Guide for Leaders in Marketing and Technology
Digital privacy concerns are at the forefront of consumers’ minds. Whether you’re a solutions provider, MarTech professional, or business… we all play a pivotal role in shaping the ethical landscape of platform development as it concerns privacy. As our industries fail to respect the rights of our users, there’s more and more pressure to legislate consumer protections with the government,…
- Email Marketing & Automation
ShortStack: Facebook Landing Pages and Social Contests Made Easy
If you’re using Facebook as a resource to drive traffic to your business via a contest or call-to-action (CTA), a socially integrated platform is a must. With ShortStack, you can develop funnels from a specific source—email, social media, digital ads – to a web page with a highly targeted focus. Facebook Landing Pages With ShortStack, you can build unlimited interactive…
- Advertising Technology
Cookies Are No Longer Worth a Fortune: How Identity and Personalization Are Changing in a Post-Cookie World
When we log into our Uber app, it automatically pulls up our most recent destinations. When we visit a clothing website, we see suggested items derived from our previous purchases. When we browse camping gear online, we’re quickly served relevant banner ads for that merchandise. When we open Google or Apple Maps, we’re offered commonly-visited destinations based on time and…
- Customer Data Platforms
ePR is Breaking Marketing… in Europe
GDPR was introduced in May 2018 and it was good. Well, that’s a stretch. The skies didn’t fall in and everybody went about their day. Some more uninterrupted than others. Why? Because it ensured freely given, specific, informed, and unambiguous consent was now required from a European citizen before a company could email them. Okay… But let’s recap. Didn’t the marketing automation giants…
- E-commerce and Retail
How Blockchain Will Fuel Transformation in The E-Commerce Industry
Like the e-commerce revolution that hit the shopping shores, be ready for another change in the form of blockchain technology. Whatever the challenges in the e-commerce industry, the blockchain promises to address many of them and make business easier for both sellers and buyers. First, you need to understand the advantages of blockchain technology and the problems plaguing the e-commerce industry to…
- Customer Data Platforms
The Identity Puzzle in Customer Data Management
The Consumer Identity Crisis In Hindu mythology, Ravana, the great scholar, and demon king, has ten heads, symbolizing his various powers and knowledge. The heads were indestructible with the ability to morph and regrow. In their battle, Rama, the warrior god, thus must go below Ravana’s heads and aim the arrow at his solitary heart to slay him for good.…
- Customer Data Platforms
Why GDPR Is Good for Digital Advertising
A broad legislative mandate called the General Data Protection Regulation, or GDPR, came into effect May 25th, 2018. The deadline had many digital advertising players scrambling and many more worried. GDPR will exact a toll and bring about change, but digital marketers should welcome change, not fear. Here’s why: End Of Pixel/Cookie-Based Model Is Good For The Industry The reality…
- Email Marketing & Automation
Top 5 Ways To Accidentally Become a Spammer
The worst possible insult you can receive on the Internet is to be accused of being a spammer. Any other attack on your character doesn’t have the same staying power. Once someone thinks you’re a spammer, you’ll almost never get back on their good side. The road to spamville is one-way only. Worst of all, it’s surprisingly easy to take…
