Influencer Marketing
Articles Tagged influencer marketing:
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Socxo: Boost Your Brand’s Credibility and Trust with Employee Advocacy
Businesses face the challenge of cutting through the noise and reaching their target audiences meaningfully. Traditional marketing efforts are no longer enough to build genuine connections with customers. Instead, people rely on recommendations from those they trust—family, friends, and colleagues.…
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30+ Instagram Story Examples and Case Studies
When Instagram introduced Stories in 2016, taking inspiration from Snapchat's successful format, few could have predicted its transformative impact on social media marketing. The feature, which allows users to share ephemeral content that disappears after 24 hours, quickly became a…
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A Rather Timely Post on Influencer Marketing Strategies for Hotels
Yikes... if you've not seen the recent situation between rising social media influencer Elle Darby and Paul Stenson , owner of Dublin’s White Moose Café and Charleville Lodge. When Elle Darby decided to go on vacation, she reached out to…
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What are the Most Effective Influencer Marketing Strategies?
Brian Wallace shared the History, Evolution, and the Future of Influencer Marketing that did a fantastic job of defining the influencer and how brands were interacting with them. I've been very outspoken about how brands work with influencers and vice…
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How Advocates Drive More Instagram Activity than Influencers
By 2019, spending on #Instagram Influencers is expected to reach $2.3 billion That's an incredible amount, but points directly to the power of a visual program that's widely adopted in influencing purchase decisions. In fact, a whopping 72% of Instagram…
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What’s the Impact of a Micro vs. Macro-Influencer Strategies on Instagram
Influencer marketing lies somewhere between the word-of-mouth colleague you trust and the paid advertisement you put on a website. Influencers often have the great ability to build awareness but range in their ability to influence prospects on a purchase decision.…
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Influencer Marketing: History, Evolution, and the Future
Influencer marketing has transformed how brands engage their audiences. By leveraging the voices of individuals with trust and influence, companies can authentically connect with consumers and drive action. But how did we get here? Influencer marketing isn't as new as…
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This is not an Influencer Marketing Strategy, Stop It!
There's so much noise on social media that it's sometimes tough to keep up. I love the fact that I have a large following online and I try to engage and respond to everyone who makes a request. When it's…
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How Julius Is Increasing the ROI of Influencer Marketing
Influencer marketing is the fastest-growing form of online acquisition. There’s a good reason—recent data proves the ROI of influencer marketing campaigns: Eighty-two percent of consumers are likely to follow a recommendation made by an influencer and every $1 spent on…
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When is the FTC Going to Cash In on Celebrity Endorsements?
The warnings from the Federal Trade Commission ( FTC ) have been sent , more than 90 direct emails to marketers and their influencers, including actors and musicians like Kendall Jenner, Emily Ratajkowski, Hailey Baldwin, Sofia Vergara, Lindsay Lohan, Sophia…
