Influencer Marketing

Articles Tagged influencer marketing:

  • Marketing InfographicsInstagram Influence

    How Advocates Drive More Instagram Activity than Influencers

    By 2019, spending on #Instagram Influencers is expected to reach $2.3 billion That’s an incredible amount, but points directly to the power of a visual program that’s widely adopted in influencing purchase decisions. In fact, a whopping 72% of Instagram users report to making a purchase decision based on images shared on the platform Instagram side note… you can follow me @dknewmedia!…

  • Social Media & Influencer MarketingMicro-Influencer vs Macro-Influencer Instragram Strategies

    What’s the Impact of a Micro vs. Macro-Influencer Strategies on Instagram

    Influencer marketing lies somewhere between the word-of-mouth colleague you trust and the paid advertisement you put on a website. Influencers often have the great ability to build awareness but range in their ability to influence prospects on a purchase decision. While it’s a more deliberate, engaging strategy to reach your core audience than a banner ad, influencer marketing continues to…

  • Social Media & Influencer MarketingInfluencer Marketing: History, Evolution, and Future

    Influencer Marketing: History, Evolution, and the Future

    Influencer marketing has transformed how brands engage their audiences. By leveraging the voices of individuals with trust and influence, companies can authentically connect with consumers and drive action. But how did we get here? Influencer marketing isn’t as new as you might think — it’s a strategy that’s been evolving for centuries, shaped by culture, technology, and consumer behavior. What…

  • Public Relationsstop

    This is not an Influencer Marketing Strategy, Stop It!

    There’s so much noise on social media that it’s sometimes tough to keep up. I love the fact that I have a large following online and I try to engage and respond to everyone who makes a request. When it’s a company that I have previously communicated with, I especially make time and respond accordingly. That said, there’s a nefarious…

  • Content MarketingInfluencer Marketing

    How Julius Is Increasing the ROI of Influencer Marketing

    Influencer marketing is the fastest-growing form of online acquisition. There’s a good reason—recent data proves the ROI of influencer marketing campaigns: Eighty-two percent of consumers are likely to follow a recommendation made by an influencer and every $1 spent on an influencer marketing returns $6.50 That’s why the total influencer marketing spend is estimated to increase from $1 billion to…

  • Public Relationsinfluence 2 future influence marketing

    How to Own Digital Transformation with Influencer Relations

    Your customers are becoming more informed, empowered, demanding, discerning, and elusive. The tactics and metrics of the past no longer align with how people make decisions in today’s digital and connected world. By implementing technology marketers are able to fundamentally impact the way brands view the customer journey. In fact, 34% of digital transformation is lead by CMOs compared to…

  • Social Media & Influencer MarketingHow to not fail at Snapchat

    How To Not Fail at Snapchat

    Snapchat is a multimedia messaging app that thrives on ephemeral content, augmented reality (AR), and a predominantly young user base. It offers a unique blend of disappearing messages, stories, and AR filters that encourage frequent interaction and creativity among users. Beyond personal communication, Snapchat has evolved into a dynamic platform for creators and brands to connect with audiences in innovative…

  • Social Media & Influencer MarketingWhy Snapchat is changing digital marketing

    Why Snapchat is Revolutionizing Digital Marketing

    The numbers are impressive. #Snapchat boasts over 100 million daily active users and over 10 billion daily video views, per internal data. The social network is becoming a key player in the future of digital marketing. Since its launch in 2011 this ephemeral network has grown rapidly, especially among the digital native generation of mobile-only users. It is an in-your-face, intimate…

  • Sales Enablement, Automation, and Performanceonline customer acquisition strategies infographic

    The Best Customer Acquisition Strategies Online

    Whether you like it or not, every business has a revolving door of customers coming and going. We can all do things that increase retention and alleviate the additional costs and efforts associated with finding new customers, but old customers will still leave for reasons outside of our control. ELIV8 has designed another exceptional infographic with 7 outstanding acquisition strategies…

Back to top button
Close

Adblock Detected

We rely on ads and sponsorships to keep Martech Zone free. Please consider disabling your ad blocker—or support us with an affordable, ad-free annual membership ($10 US):

Sign Up For An Annual Membership