Martech
Articles Tagged martech:
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Why Social CRM Failed: The Gap Between Social Activity and Buyer Intent
When Social CRM emerged in the late 2000s and early 2010s, it promised a transformation in how brands understood and engaged customers. The idea was simple but compelling: merge traditional customer relationship management data with the vast universe of real-time…
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Why I Give Companies—and People—the Benefit of the Doubt
Throughout the history of Martech Zone, one principle has guided my work more consistently than any other: give people and companies the benefit of the doubt. That outlook shapes not only how I write about marketing platforms but also how…
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Built to Last: What Jim Collins Taught Me About the Limits of Technology in Fixing a Business
When I first read Jim Collins’ Built to Last, I wasn’t searching for answers about technology. I was looking for insight into why some companies endure for decades—even through economic swings, leadership changes, and market shifts—while others flare up and…
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Create The Problem, Then Charge For The Solution?
One of the more bizarre issues I see in the technology industry is enterprise companies that sell a solution... that requires them to sell more solutions for problems their original solution causes. Here are ten companies that sell core products…
