ROI

Articles Tagged ROI:

  • Customer Data PlatformsMartech Stack Problem

    Martech: The Three Keys to Solving Marketing’s Massive Technology Problem

    All too often, technology becomes the personification of success. I’ve been guilty of it, too. Technology is easy to buy and, therefore, feels like an instant upgrade! The first decade of the 2000s was all about inbound, so we raced toward marketing automation with open arms; in a dust of purchase orders and definitive guides – we were off and…

  • Content MarketingVideo Marketing Return on Investment

    How to Measure the ROI of Your Video Marketing Campaigns

    Video production is one of those marketing strategies that’s often under-rated when it comes to ROI. A compelling video can provide the authority and sincerity that humanizes your brand and pushes your prospects to a purchase decision. Here are some incredible statistics associated with video: Videos embedded in your website can result in an 80% increase in conversion ratesEmails containing…

  • Social Media & Influencer MarketingSocial Media Consultant

    Are You Really A Social Media Consultant?

    Last night I had the incredible opportunity to go to both meet and listen to three-time Indianapolis 500 winner, Helio Castroneves. I was the guest of co-host and performance coach David Gorsage, who asked if I would provide social media updates throughout the event. As I organized hashtags, followed sponsors, and got to know the VIPs in the room, one…

  • Analytics & TestingMarketing Performance Management Mistakes

    7 Mistakes You’ll Make in Marketing Performance

    According to Gartner, CMO budgets are decreasing as marketers struggle with fiscal maturity. With greater scrutiny over their investment than ever before, CMOs have to understand what is working, what is not, and where to spend their next dollar to continue to optimize their impact on the business. Enter Marketing Performance Management (MPM). What is Marketing Performance Management? MPM is…

  • Content MarketingFacebook Advertising

    Insights: Ad Creative that Drives ROI on Facebook and Instagram

    Running effective Facebook and Instagram advertising campaigns requires excellent marketing choices and ad creative. Choosing the right visuals, ad copy, and calls-to-action will offer you the best shot at achieving campaign performance goals. In the market, there’s a lot of hype out there about quick, easy success on Facebook – first off, don’t buy it. Facebook marketing works extremely well,…

  • Content MarketingInfluencer Marketing

    How Julius Is Increasing the ROI of Influencer Marketing

    Influencer marketing is the fastest-growing form of online acquisition. There’s a good reason—recent data proves the ROI of influencer marketing campaigns: Eighty-two percent of consumers are likely to follow a recommendation made by an influencer and every $1 spent on an influencer marketing returns $6.50 That’s why the total influencer marketing spend is estimated to increase from $1 billion to…

  • Advertising TechnologySQream: How Big Data Analytics Have Become Crucial for DSPs

    SQream: How Big Data Analytics Have Become Crucial for DSPs

    The stakes have never been higher for marketers managing real-time bids, programmatic advertising, and customer targeting. Budgets are under pressure. Expectations are sky-high. And campaign optimization isn’t just a nice-to-have—it’s the difference between wasted spend and sustained ROI. That’s why big data analytics has evolved from a supporting role into a strategic linchpin for demand-side platforms (DSPs). DSPs operate in…

  • Advertising Technology2017 direction

    Balloons, Bubble Gum, and Martech: Which One Doesn’t Belong?

    Unlike balloons and bubble gum, Martech won’t burst when extended to what seems like a breaking point. Instead, the Martech industry will continue to shift and stretch and adjust to change and innovation—just as it’s done over the past several years. It may seem that the industry’s current growth is unsustainable. Many have asked whether the martech industry—distended by more than…

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