ROI

Articles Tagged ROI:

  • What is Pay-Per-Click Advertising (PPC) History, Trends, Statistics, Best Practices

    What is Pay-Per-Click (PPC) Advertising? History, Trends, Best Practices, Industry Averages, and Statistics

    A question that I still get asked by mature business owners is whether or not they should do pay-per-click (PPC) marketing or not. It’s not a simple yes or no question. PPC offers an amazing opportunity to push ads in front of audiences on search, social, and websites that you may not ordinarily reach through organic methods. What is Pay…

  • Social Media ROI Probability Infographic

    What’s the Probability Your Social Media Strategy Will Provide a Return on Investment?

    This week, a client we’re consulting with was asking why the content they’ve been working so hard on doesn’t seem to be making a difference. This client hasn’t worked to develop their following on social media, instead of applying most of their efforts into outbound marketing. We provided them with a snapshot of the size of their audience in social…

  • Mistakes when choosing a Marketing Automation Platform (MAP)

    Common Mistakes Businesses Make When Choosing A Marketing Automation Platform

    A marketing automation platform (MAP) is any software that automates marketing activities. The platforms normally provide automation features across email, social media, lead gen, direct mail, digital advertising channels and their mediums. The tools provide a central marketing database for marketing information so communication can be targeted using segmentation and personalization. There is a great return on investment when marketing…

  • how is social media marketing different

    How Is Social Media Marketing Different Than Traditional Marketing?

    Businesses continually adapt their strategies to reach and engage their target audiences effectively. Two major approaches have emerged: traditional marketing and social media marketing. While both aim to promote products or services, they differ significantly in their methods, reach, and effectiveness. This article explores the key differences between these two marketing paradigms and their strengths and weaknesses. Traditional vs. Social…

  • publishers adtech revenue

    Publishers Are Letting AdTech Kill Their Advantages

    The web is the most dynamic and inventive medium ever to exist. So, when it comes to digital advertising, creativity should be unbounded. A publisher should, in theory, be able to radically differentiate its media kit from other publishers to win direct sales and deliver unparalleled impact and performance to its partners. But they don’t — because they’ve been focused…

  • The New Marketing Era: Revenue or Else

    The New Marketing Mandate: Revenue, Or Else

    Unemployment fell to 8.4 percent in August as America slowly recovered from the pandemic peak.  However, employees, specifically sales and marketing professionals, are returning to a much different landscape—one that is unlike anything we’ve ever seen.  When I joined Salesforce in 2009, we were just coming off the heels of the Great Recession. Our mentality as marketers was directly influenced by the…

  • Facebook Ads: A comprehensive advertising guide to meta

    Why Businesses Utilize Facebook Advertising: A Comprehensive Guide

    Facebook advertising has become a cornerstone strategy for businesses looking to expand their reach and enhance their sales and marketing efforts. Here’s an in-depth look at why companies are gravitating towards Facebook for advertising, the advantages, options, targeting, media types, and disadvantages, along with practical tips to maximize your investment in Facebook advertising. Advantages Vast Audience Reach: With over 2.8…

  • B2B Outreach Campaign Success

    Rethinking B2B Marketing Outreach? Here’s How to Pick Winning Campaigns

    As marketers adjust campaigns to respond to the economic fallout from COVID-19, it’s more important than ever to know how to pick winners. Revenue-focused metrics let you allocate spend effectively.

  • Find Your Influence: Influence Marketing Platform

    Find Your Influence: Generate Global Conversations Led By Inspired Content Creators

    Connecting with the right influencers is crucial for brands to effectively reach their target audiences. Influencer marketing has evolved into a sophisticated strategy, requiring innovative tools and expert guidance to navigate its complexities and achieve optimal results. With the rise of social media platforms and the ever-growing number of influencers, it can be challenging to identify and partner with those…

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