SMS

SMS (Short Message Service) is a text messaging technology that allows users to send and receive brief text messages between mobile devices. Limited to 160 characters per message, SMS has become a ubiquitous communication tool used by billions worldwide for personal and business purposes. Check out these insightful articles from Martech Zone:

Articles Tagged SMS:

  • E-commerce and Retailretail sms text messaging infographic

    Retailers are Improving Experience and Driving Revenue with Text Messaging

    The statistics are overwhelming that consumers pay more and engage further with companies that offer a great user experience with increased communication. Text messaging has evolved into one of the universal communication methods that retailers are deploying to improve customer experience and drive revenue. OpenMarket’s recent Retail Mobile Messaging Report conducted by Internet Retailer, polled 100 e-commerce retail professionals about…

  • Analytics & Testingreviews that matter

    Capture Yelp and Google Reviews from Apps Your Customers Use!

    Not too long ago we had a fantastic interview with Daniel Lemin, the author of ManipuRATED: How Business Owners Can Fight Fraudulent Online Ratings and Reviews. He spoke to the importance of capturing reviews in order to have both fresh reviews and to combat any negative reviews that may occasionally arise. Is there a better time to capture a great review…

  • Email Marketing & Automationsignal

    Signal: Grow with Email, Text, Social and Sweepstakes

    BrightTag, a cloud-based marketing platform for Internet retailers, has purchased Signal. Signal is a centralized marketing hub for cross channel marketing via email, SMS and social media. Signal features include: Email newsletters – pre-built, mobile-optimized email templates to use or create your own. Text messaging – launch an effective program and be compliant with mobile carrier requirements. Social media publishing…

  • Marketing & Sales Videossms marketing infographic

    Seven Deadly Sins of SMS Marketing

    Text messages continue to be an incredible means of marketing but it’s not too sexy so there’s not typically a lot of noise about it. There should be. SMS marketing (with MMS becoming mainstream) continues to drive incredible results. If you’re a retailer trying to drive foot traffic, you’ll find sending a discount or special via text message incredibly effective.…

  • Sales Enablement, Automation, and PerformanceHow to use text messaging for sales

    How to Use Text Messaging to Win Love, Leads, And Revenue

    Text messaging (SMS) has been a foundation of our success with our real estate marketing platform. When a property gets a visitor, they request information via text from a sign we post on their lawn. When the response is provided with a mobile tour and realtor information, the realtor is immediately notified and can call the visitor to see if…

  • Mobile Marketing, Messaging, and AppsMobile Marketing Statistics

    Mobile Sites, Apps, SMS & QR Codes – Luxury or Required?

    By 2015, the mobile Internet will overtake desktop usage and in the last year its use has doubled. More and more decision makers are utilizing the mobile web in order to access the information they need to make buying choices. Up to 50% of online opportunities may be missed by not having and deploying a mobile strategy for a company…

  • Mobile Marketing, Messaging, and Appsbillboard advertising

    Integrating Mobile into an Outdoor Advertising Strategy

    Mobile Marketing is emerging and becoming more commonplace everyday.  Last week I was visiting family in the Myrtle Beach area and saw this billboard.  It was great to see a major attraction integrating mobile into their overall marketing strategy. Doug has a similar mobile integration on his site, you can text MartechLOG to 71813 and get an alert when he…

  • Content Marketingrss email

    RSS versus Email: A Marketing View

    It’s a discussion that’s getting old, but with the advent of Outlook 2007 support for RSS – the online industry continues to make comparisons between RSS and email for online Marketing Communications (with SMS right around the corner). From a content management standpoint, a lot of Industry folks think of all of these as ‘output’ types. That’s a really ignorant…

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