Articles Tagged Twitter:
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Event Planning and Marketing Blueprint
When I think back on some of the incredible events I've attended - Webtrend's Engage, ExactTarget's Connections, Social Media Marketing World, and BlogWorld Expo - I'm always blown away by the number of moving parts and how seamlessly these organizations…
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Using Content Curation to Build Trust With Your Audience
I’ve been doing a lot of content curation lately; you know, the latest fashionable trend in digital content. At least, I hope it’s fashionable because it’s a wonderful development that throws a wrench in the works of automated delivery. Content…
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ATTN: Social Media Application Developers
Twitter . Facebook . LinkedIn. My blog . My company . Aside from those, I have a Google account. I have a gravatar account. I have a WordPress account. I have a Yahoo! account. I'm on Flickr. Delicious. Technorati. Ning.…
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What You Can Learn about Twitter from Tweets
This presentation has had over 24,000 views on Slideshare and has an incredible amount of information... all packed into snippets of 140 characters or less. You'll even find a few of the authors from Martech Zone in there, too! The…
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Aligning Digital and Traditional: The Little Things Matter
Anyone who's worked in large business settings has undoubtedly complained countless times that the right hand doesn't know what the left hand is doing. In today's world of aligning online to traditional media, this phenomenon is even more apparent. Attention…
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Using Social Networks for CRM
According to Dr. Ivan Misner, the father of BNI , The best CRM application is the one you will use . This is a great way of saying that all the fancy CRM programs and features in the world will…
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Why Your Business Should Use Twitter
Many businesses continue to struggle with why they should use Twitter. Pick up a copy of Twitterville: How Businesses Can Thrive in the New Global Neighborhoods by Shel Israel. It's a fantastic book that documents the birth and growth of…
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Your Brand Should Be On Social Media
1.webp" border="0" alt="businessman_in_a_bowler_hat.jpg" width="159" height="191" />Every now and again I come across posts talking about how people don't want to "engage" with brands on social media and that your brand shouldn't be there, it should be people, etc., etc. The…
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Is Twitter in Your Service Channel Yet?
If I call your company with a complaint or question, only your customer representative hears me. If I ask on Twitter, though, my 8,000 followers hear me... and those that retweet expand the audience into their networks. Twitter is quickly…
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Celebrity Endorsement Tweets are Here!
Do celebrity endorsements work? Yes, they do. Otherwise, we wouldn't see advertisements with celebrities every day, would we? Catherine Zeta-Jones' endorsement deal with T-Mobile was reportedly worth 20 Million. Subsequently, T-Mobile's national sales jumped 25% during the campaign. Celebrity endorsements…
