Articles Tagged Twitter:
- Analytics & Testing
Determining Facebook and Twitter ROI
I’m not sure I agree with the title of this infographic from InventHelp since it doesn’t actually educate one on how to determine the literal return on investment. More so, it’s a great infographic that shows where marketers should look for a return on investment by leveraging Facebook and Twitter. Within the infographic, a method of looking at the change…
- Content Marketing
Social Sharing Button Playground
What good is your content without enabling the ability for that content to be shared? I’m always surprised when I read an amazing page and there’s either no sharing buttons or it works improperly. If I click a share button and the title and description don’t come up, I’m typically too busy to make an edit and push it out…
- Content Marketing
Rise of the Visual Social Networks
Flickr, Pinterest, Instagram, Path, Facebook and Twitter are all focusing quite a bit of attention on visuals. It’s long been understood by marketers that visuals are essential to all content marketing efforts – but not it appears more important than ever as these tools fully leverage the image to enhance the user experience and shareability of the content presented. John…
- Social Media & Influencer Marketing
Free Speech Doesn’t Protect Your Reputation
Sam Montgomery is a reader of Martech Zone and contacted me regarding a story of a young football talent named Yuri Wright. Yuri was actively being recruited by Michigan State… up until some folks read his tweets. The tweets are displayed at Chat Sports and not safe for work (NSFW)… just know that they’re pretty vulgar. Yuri Wright, the 4-star…
- Social Media & Influencer Marketing
Who Owns Your Corporate Twitter Followers?
Pretty interesting account on the New York Times of how Phonedog is suing a previous employee to gain access to the Twitter followers on the account he set up as part of their social media outreach. By current employment standards in the country, I suppose PhoneDog is fully within their rights… the work you do on company time is typically…
- Content Marketing
3 Things Run-DMC Taught Me About Social Media
Call me a product of a liberal arts education, but I firmly believe one’s worldview should be informed by as many sources and experiences as possible. Reading the latest book by an expert in your field is great. Consuming as many blog posts and news articles as you can about your industry is helpful. Attending conferences and sitting in on presentations to…
- Event Marketing
Event Planning and Marketing Blueprint
When I think back on some of the incredible events I’ve attended – Webtrend’s Engage, ExactTarget’s Connections, Social Media Marketing World, and BlogWorld Expo – I’m always blown away by the number of moving parts and how seamlessly these organizations put them together. I am not an event planner. I can barely juggle more than a client at a time,…
- Content Marketing
Using Content Curation to Build Trust With Your Audience
I’ve been doing a lot of content curation lately; you know, the latest fashionable trend in digital content. At least, I hope it’s fashionable because it’s a wonderful development that throws a wrench in the works of automated delivery. Content curation sets up an editorial layer in the delivery of news and other information. Human editors pick the stories their…
- Mobile Marketing, Messaging, and Apps
ATTN: Social Media Application Developers
Twitter. Facebook. LinkedIn. My blog. My company. Aside from those, I have a Google account. I have a gravatar account. I have a WordPress account. I have a Yahoo! account. I’m on Flickr. Delicious. Technorati. Ning. Before that there was MySpace. And AOL. Back in the day, I even had a Prodigy account. So here’s my question, since I’m absolutely…
- Social Media & Influencer Marketing
What You Can Learn about Twitter from Tweets
This presentation has had over 24,000 views on Slideshare and has an incredible amount of information… all packed into snippets of 140 characters or less. You’ll even find a few of the authors from Martech Zone in there, too! The variety and richness of these tips are a real testament to the power of Twitter as a communication medium. Don’t…
