Ux
Articles Tagged ux:
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How to Uninstall Microsoft Edge in Windows
Historically, Internet Explorer was the default web browser included with Microsoft Windows . However, with the introduction of Windows 10, Microsoft Edge became the default browser, replacing Internet Explorer. Microsoft Edge is designed to be faster, more secure, and more…
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Pricing Models, Customer Experience, and the Shrinking Importance of the Tech Stack
When opportunity strikes, you sometimes have to be willing to get your nose bloody. Scott McCorkle Not long ago, I attended a discussion led by Scott McCorkle, a well-known leader at Salesforce who served as CEO of the Salesforce Marketing Cloud. I…
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Modern Marketing: Eight Core Pillars
Modern marketing has transformed dramatically in recent years, shaped by technological advances and changing consumer behaviors. Here are the essential pillars that define successful marketing strategies in today's landscape: Customer-Centric Brand Experience: Today's marketing focuses on creating meaningful customer experiences…
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Atmospheric Marketing and Why Retail Profits May Depend On It
With all the sites and tools available on the web, why don't we all just find the lowest price on every product and go buy it? While many consumers or businesses do just that, most people don't. I've shared online…
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Please Stop Comparing NSA Spying with Marketing
One of the conversations I continue to see rising to the top of the NSA spying controversy is that companies are already collecting this kind of data on Americans for marketing efforts. For those outside the United States, the Constitution…
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Agile Marketing is Evolution, Not Revolution, and Why You Must Adopt It
From building buildings to building software. In the 1950’s the Waterfall Development Model was introduced into software design and development. The system is a relic of the manufacturing industry where, by necessity, the right answer had to be devised before…
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Why You Can’t Just Copy Amazon
The team is still trying to settle down after this year's South By South West Interactive (SXSWi) conference in March. We all had a great time and learned a lot about the interactive community and what is coming next. There…
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Web Site Story
CollegeHumor’s Web Site Story takes something almost everyone in digital work has lived through—the slow-motion chaos of building a website—and turns it into a full-on musical. It’s funny right away because it’s familiar. The kickoff starts with big dreams and…
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Avoiding the Featuritis Trap: How to Prioritize Features and Reduce Creep for Happy Users
In their insightful blog post Features vs. Benefits from the Creating Passionate Users blog, software designer and author Kathy Sierra astutely breaks down the perils of "featuritis" - the tendency of products to accumulate more and more features to the…
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All Products Are Conversations
Hugh MacLeod , the cartoonist and writer, has a way of distilling big truths into deceptively simple visuals. One of his most enduring pieces features a small, purple sphere surrounded by a cloud of black dots, accompanied by the caption:…
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The Humane Interface: New Directions for Designing Interactive Systems
We spend our days navigating CRM dashboards, composing emails, tracking metrics, or building campaigns. The Humane Interface will feel less like a treatise on user interface design and more like a mirror to your daily frustrations. Jef Raskin—best known as…
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Never Lose Sight of Who Pays You
Sometimes, we forget that our customers ultimately pay us. Look, I feel bad for my friends and colleagues at GM. But I don't feel sorry for them. They forgot design, they forgot the customer, they forgot R&D , they forgot…
